Culture Scan

At the intersection of real estate, media, and pop culture.
Edina, Minn. is one of the few suburbs I could see myself living in. It has decent public transportation, boutique storefronts, independent restaurants—and for an extra dose of kitsch—the first indoor shopping mall in America. It’s one of those old-growth ‘burbs, where the houses have character and the streets have sidewalks.
If you’ve been thinking about starting a podcast to build your business but don’t know where to start, online audio enthusiast Monica Neubauer has a simple piece of advice: Just dive in—but make sure you know why you’re doing it and what you hope to accomplish. Are you looking to attract more listings? Do you want to build your reputation as an expert in a certain aspect of real estate?

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The Culture Scan blog explores the intersection of real estate, media, and popular culture. If you have an example of how culture plays a role in your real estate business, feel free to send story ideas to REALTOR® Magazine’s Ally Stegman. You can learn more about Culture Scan's focus here.

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