Appraisal of Real Estate Offices & Selling Your Book of Business


Valuing a real estate company does present its challenges, particularly because there are many intangibles to consider. Things like current listing inventory, pending transactions; franchise rights; customer and client lists (past and current); leasehold improvements; and the name and reputation of the company, its managers, salespeople and support staff must all be brought into the mix. Here you will find information about selling your office, your book of business, succession planning and a variety of useful websites and eBook resource.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's login.

Appraising​ a Real Estate Office

3 Business Valuation Methods: How to Determine What Your Business is Worth (The Balance, Apr. 12, 2019)

How to Value a Small Business (Bench, Mar. 11, 2019)

Understanding the Basics of Brokerage Valuations (Real Trends, Jul. 6, 2018)

2018 Trends in the Valuation of Agents and Brokers (International Risk Management Institute, May 2018)

Selling Your Book o​f Business

Selling a Business to a Competitor: 12 Experts Share Advice (Fundera, Apr. 30, 2019)

What is a Book of Business? Growing and Maintaining Your Book of Business (The Balance, Jan. 21, 2019)

Don’t Forget Goodwill When Valuing Your Business (Investment Bank, Nov. 9, 2018)

“Transitional Quality” a Key Factor in Selling Your Book of Business (Investment Executive, Jun. 12, 2018)

Laying Groundwork for Your Exit Strategy (REALTOR® Magazine, Nov. 10, 2017)

The Sell Your Business Tool Kit (REALTOR® Magazine Online)

Selling You​r Website

Valuing Your Company’s Online Assets Before Sale (Financial Poise, Jul. 1, 2019)

How to Value a Website or Internet Business in 2019 (FE International, Jun. 18, 2019)

Your Ultimate Complete Guide on How to Sell Websites (, May 28, 2018)

How Much is My Website Worth and How Do I Sell It? (All Business)

Successio​n Planning

Cross Over the Missing Middle to Secure Succession Plan (Pennsylvania CPA Journal, Jul. 1, 2019) E

How to Create a Business Succession Plan (Investopedia, Jun. 25, 2019)

Business Succession Planning the Internet Age (Forbes, Apr. 8, 2019)

Planning for Real Estate Brokerages (National Association of REALTORS®)

Web Resources

The Sell Your Business Toolkit (REALTOR® Magazine)

Getting Out (U.S. Small Business Administration) SBA provides information on planning your exit, steps to closing a business, selling your business, transferring ownership, and more.

The Institute of Business Appraisers In valuing your business, consider working with an evaluation professional. The Institute of Business Appraisers offers a certified business appraiser (CBA) designation for those meeting the group’s education and performance criteria.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Business Valuation and Taxes (eBook)

Business Valuation for Dummies® (eBook)

Buying and Selling a Business: A Step-by-Step Guide (eBook, Kindle)

Career Planning and Succession Management (eBook, Kindle)

Effective Succession Planning (eBook, Kindle)

Exiting Your Business, Protecting Your Wealth (eBook)

Inside CEO Succession: The Essential Guide to Leadership Transition (eBook)

Journal of Property Investment & Finance, Volume 34, Issue 6 (eBook)

Selling Your Business for Dummies® (eBook, Kindle)

Selling With Certainty (eBook, Kindle)

Succession Exit Transition (eBook, Kindle)

The Market Approach to Valuing Businesses (eBook)

The Small Business Valuation Book: Easy-to-use Techniques That Will Help You... Determine a Fair Price, negotiate Terms, Minimize Taxes (eBook, Kindle)

Valuing a Business (eBook)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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