Appraisal of Real Estate Offices & Selling Your Book of Business


Valuing a real estate company does present its challenges, particularly because there are many intangibles to consider. Things like current listing inventory, pending transactions; franchise rights; customer and client lists (past and current); leasehold improvements; and the name and reputation of the company, its managers, salespeople and support staff must all be brought into the mix. Here you will find information about selling your office, your book of business, succession planning and a variety of useful websites and eBook resource.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Appraising​ a Real Estate Office

What Makes A Real Estate Business Valuable? (Fortune Builders, Feb. 8, 2016)

What's Your Business Worth? (REALTOR® Magazine Online)

How to Value Real Estate Companies (eHow, Jan. 25, 2010)

What to Do When It's Time to Determine What Your Brokerage is Worth (REALTOR® Magazine, June 2006)

Selling Your Book o​f Business

Laying Groundwork for Your Exit Strategy, (REALTOR® Magazine, Nov. 10, 2017)

Building a SALABLE Book of Business (Profitable Recruiter, Mar. 21, 2016)

How Much is a Book of Business Worth? (Bay State Business Brokers, Sept. 16, 2015)

Buying and Selling a Book of Business (Investment Executive, 2014)

The Sell Your Business Tool Kit (REALTOR® Magazine Online)

Selling An Operating Business & Real Estate—Who's The Broker? An Operating Business Isn't Real Estate & Shouldn't Be Sold Like It (

Preparing for the Sale: It Requires More Work than most Sellers Realize (Mergers and Acquisitions, Aug. 2011) E

Selling You​r Website

Your Ultimate Complete Guide on How to Sell Websites, (, May 28, 2018)

How Much is My Website Worth and How Do I Sell it?, (Forbes, Sept. 20, 2017)

Website Valuation: How to Determine a Website’s Value (Blogtrepreneur, Sept. 15, 2015)

How To Sell A Website (Hostgator, May 21, 2015)

How to Value A Website or Internet Business in 2018, (FE International, Apr. 9, 2015)

Valuing Websites (Intangible Business)

Successio​n Planning

Efficient Succession Planning - A Key to Business Success, (The Journal of Indian Management, Oct. 1, 2017) E

The Other Side of Succession Planning, (REALTOR® Magazine, Nov. 18, 2016)

Succession Planning: Key to Your Firm's Future (Journal of Property Management, July/Aug. 2016) E

Considering the Family Tree, (National Apartment Association, Feb. 1, 2016) E

Family Business: When You Can't Choose Your Partners (Industrial Management, Sept./Oct. 2015) E

Web Resources

Getting Out (U.S. Small Business Administration) SBA provides information on planning your exit, steps to closing a business, selling your business, transferring ownership, and more.

Housing & Real Estate Business Guide (U.S. Small Business Administration) See this SBA guide for information on working in the real estate industry, including working with HUD homes and lenders, appraisals, property management, and more.

The Institute of Business Appraisers In valuing your business, consider working with an evaluation professional. The Institute of Business Appraisers offers a certified business appraiser (CBA) designation for those meeting the group’s education and performance criteria.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Business Valuation and Taxes, (eBook)

Business Valuation for Dummies® (eBook)

Buying and Selling a Business: A Step-by-Step Guide (eBook, Kindle)

Career Planning and Succession Management (eBook, Kindle)

Effective Succession Planning (eBook, Kindle)

Exiting Your Business, Protecting Your Wealth (eBook)

Inside CEO Succession: The Essential Guide to Leadership Transition (eBook)

Journal of Property Investment & Finance, Volume 34, Issue 6 (eBook)

Selling Your Business for Dummies® (eBook, Kindle)

Succession Exit Transition (eBook, Kindle)

The Market Approach to Valuing Businesses (eBook)

The Small Business Valuation Book: Easy-to-use Techniques That Will Help You... Determine a Fair Price, negotiate Terms, Minimize Taxes (eBook, Kindle)

Valuing a Business (eBook)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


Legal Action Program

Provides financial assistance to support litigation of significance to the real estate industry and private property rights.