Commercial Member Relationships Work Group Final Report - November 8th, 2014

Association Executives Committee
Commercial Member Relationships Work Group
Saturday, November 8, 2014
New Orleans, LA

Final Report

Work Group Purpose

To identify best practices that associations are using to successfully serve and provide value to commercial practitioners; and to help associations promote their value to recruit and retain commercial members.

Meeting Activity

The AEC Commercial Member Relationships work group compiled successful commercial member services initiatives to post on All local and state associations and commercial overlay boards were invited to contribute successful initiatives to this resource, which was organized into the following four categories: advocacy, education, engagement, and information/programs/services.

The group reviewed the initiative summaries and discussed whether to expand some of them. In addition to augmenting some submissions, the group agreed to rearrange the categories so that they align with the categories in NAR’s Accredited Commercial Excellence Awards. As a result, the initiatives will be categorized into the following areas: communications/marketing, community/member involvement and networking, education/professionalism, governance/structure, legislative/advocacy, NAR/state association involvement, and technology/data.

The work group then brainstormed distribution channels for this information. In addition to, the group suggested reaching out to state AEs, REALTOR AE Magazine, the AE and president roundtable sessions, and the AE Institute.

Next Meeting

The work group will review the restructured document one last time before it’s posted on With that in mind, it was agreed that this was the group’s final meeting.

Work Group Members

Ginger Downs, RCE, CAE (IL) – Chair
Robert Broome (NC) – Vice Chair
Jeff Arakelian, RCE (VT)
Brian Bernardoni (IL)
Mike Barr (NC)
Melanie Blakeney, RCE (TN)
William Haithcock, RCE (VA)
Larry Johnson, RCE (TX)
Lindsey Knight (IN)
Kristin Lamb (GA)
Cliff Long (AL)
Steve McMurtrie (CA)
Jerry Panz, RCE, CAE (NC)
Dan Sale, RCE, CAE (IL)
John Sebree (MO)
Edithann Wadewitz, RCE (TN)


Sharon Keating

Staff Executive

Cynthia Bair