Committee/Subcommittee/Forum Name: Association Executives Committee

Liaison: Christian E. Barnes, C2EX
Chair: Ryan McLaughlin, RCE, CAE, CIPS, AHWD, C2EX
Vice Chair: Jessica Coates, RCE, CIPS, EPRO, PSAT, C2EX

Association Executives Committee Goals

Goal #1—Member Engagement and Experience

Identify unique and innovative opportunities for enhanced member experiences and engagement that directly impact member success and profitability. Identify how technology and new models of interaction can help associations meet members where they are and deliver services in a way that aligns with how members do business. Discover new ways to aggregate existing member data (including MLS) and utilize it to improve association programs, products, and services.

Goal #2—Association DEI

Create models/templates that can help associations create meaningful and sustainable DEI programs, leadership opportunities, and other resources that will assist and provide support for associations as they address diversity, equity. and inclusion with their members and staff.

Goal #3—Association Accelerator Achievement

Develop a proposal for a national program that would aim to recognize, reward, and incentivize local and state associations to excel, improve, and innovate so the REALTOR® organization can thrive well into the future. The program will be designed to encourage associations to strive toward a culture of continuously innovating and raising the bar to provide exceptional value to members.

Goal #4—Principals of Association Leadership

Develop a shared set of positive aspirational principals of association leadership that include key characteristics and behaviors that define exceptional association leadership. This shared set of principals can serve as a model for volunteer and staff leaders at all levels of the association to strive toward and consider adopting as a guiding philosophy.

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