Association Executives Institute Advisory Board
Chair: Mike Barnett, RCE
Vice Chair: Breanna Vanstrom, RCE, CAE
Liaison: Ilene Horowitz

Goal #1

Work with NAR staff and other AE subject matter experts to plan the curriculum for the 2022 AE Institute, scheduled for March 11-14, 2022, in Atlanta, Georgia.

Expected Outcome

AEs have access to the 2022 AEI curriculum regardless of whether they participate live, and are better prepared to address the issues that have an impact on their members' business. A flexible AE Institute curriculum allows attendees to be briefed on NAR initiatives and the most up-to-date strategic issues on the industry horizon, so they bring the latest information to their leadership and their associations. The course, speaker, and overall program rating for the 2022 Institute are 4.0 or above (on a 5.0 scale, with 5.0 being the highest).

Action/Update:

The Board met in Chicago in September to plan the 2022 curriculum, which includes education sessions as well as networking opportunities. The education sessions cover a variety of topics including Code of Ethics, Core Standards, cybersecurity, emotional well-being, human resources, leadership development, MLS, and predictive analytics. There will also be updates by key NAR staff, including Bob Goldberg, Katie Johnson, and Lawrence Yun, to ensure attendees have the latest information on NAR initiatives that they can share with their members. The Board agreed that networking will be a large focus of the 2022 AEI, since it will have been three years since this group last met in person.  

Goal #2

Incorporate a diversity, equity, and inclusion component into the 2022 curriculum.

Expected Outcome

Attendees will leave the Institute with a greater understanding of their association’s role in the DEI conversation and how their associations can make a difference in this arena.

Action/Update

The Board discussed incorporating The King Center, located in Atlanta, into the event somehow, and staff is exploring ways to make this happen. The King Center is dedicated to ensuring that Martin Luther King Jr.’s legacy not only remains relevant and viable, but is effectively leveraged for positive social impact.

Goal #3

Structure programming to allow for more presentations on reinventing associations in a post-pandemic world, with an emphasis on how to manage and grow a remote work force.

Expected Outcome

Attendees receive training and information that they can put into play to ensure their associations’ sustainability as the workplace environment continues to become more flexible and adaptable.

Action/Update

The Board specifically curated some education sessions centered around association operations in a post-pandemic world and workplace and event safety.

Goal #4

Incorporate more emotional and physical wellness programs into the 2022 curriculum.

Expected Outcome

Attendees’ participation in these sessions will leave them re-energized and provide them with strategies to maintain good mental and physical health, and help them excel in their personal and professional lives.

Action/Update

There will be morning walks and yoga sessions, and emotional well-being sessions. 

Goal #5

Continue to enhance the AEI online and digital engagement experience in the digital space and on social media. 

Expected Outcome

The Institute delivery mechanisms will continue to be honed so that up-to-date association management content reaches everyone on an ongoing basis.

Action/Update

AEI Year Round webinars, which were launched in 2020, continue to thrive and are a staple of AE education. The Board will contribute to future webinar content to help ensure AEs have the AEI education and experience throughout the year. 

Impact on Other Committees

None

Anticipated action by Executive Committee or Board of Directors

None

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