Committee/Subcommittee/Forum Name: Association Executives Institute Advisory Subcommittee

Chair: Mary Cano, RCE
Vice Chair: Marc Lebowitz, RCE, CAE
Liaison: Cindy Butts, RCE, CAE; Joel Singer

Goal #1: Work with NAR staff and other AE subject matter experts to plan the curriculum for the 2012 AE Institute, scheduled for March 16-20, 2012, in Louisville, Kentucky.

Expected Outcome: AEs are better prepared to address the issues that have an impact on their members' business. The course, speaker, and overall program rating for the 2012 Institute are 4.0 or above (on a 5.0 scale, with 5.0 being the highest).


Goal #2: Structure programming to allow for presentations on emerging strategic issues that are relevant to all levels of the organization.

Expected Outcome: Open timeslots in the AE Institute curriculum will allow attendees to be briefed on the most up-to-date strategic issues on the industry horizon, so they return to their associations (and to their association leadership) with the latest information on NAR initiatives.


During the 2010 AE Institute Planning Session, the AE Institute Advisory Subcommittee developed a curriculum that allowed for flexibility at the end of each programming day, as well as in the morning before each programming day begins. It’s expected that these timeslots will be filled closer to the start of the Institute.

Goal #3: Incorporate more programs on virtual programming, social networking, and multiple listing services into the 2012 curriculum.

Expected Outcome: Institute attendees will leave the Institute with a general understanding of some of the new media flooding all facets of business and industry, and have an opportunity for some hands-on experience with some of these tools. They'll also be better prepared to manage their associations in light of the expected changes to MLS.


The 2012 AE Institute curriculum includes an “unconference” as well as some of the following classes: emerging trends and how to leverage them; going Google and saving money; technologies of the future; building My REALTOR® Party; and embracing new business models.

Goal #4: Ensure the Institute satisfies the learning needs of seasoned AEs as well as those who are new to the business.

Expected Outcome: Seasoned AEs who have felt less a part of Institute over the past few years now feel a renewed sense of belonging; newer AEs are given the proper instruction they need to start managing their associations with confidence. AEs from both countries leave the Institute having gained more knowledge than prior to attending.


Some classes that might appeal to veteran AEs include a “speed sharing” class about new and innovative ideas at work in associations; creating and refining your association’s value proposition; and examining five radical changes for associations.

Impact on other committees:

The AE Institute Advisory Board may look to NAR's Strategic Planning Committee to provide an update on emerging issues the Board should address in the 2012 AE Institute curriculum.

Anticipated action by Executive Committee or Board of Directors:


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