Salt Lake Board of REALTORS® Rocks

April 26, 2023

“I’m just a REALTOR®, I need no social life .... Any way the deal goes, doesn’t really matter to me, to me,” Rob Ockey, 2023 president of the Salt Lake Board of REALTORS®, croons to the tune of Queen’s “Bohemian Rhapsody,” in a parody video that’s now the fourth produced by the association.

It started as a fun way to feature local leadership and REALTORS® during the association’s annual holiday social event. Now, it’s gone viral: In two months, there were more than 19,000 views for the association’s REALTOR® Rhapsody video.

Salt Lake City Board of REALTORS® Rhapsody piano shot

“Humor is captivating. It makes people feel good. And the videos have created a sense of camaraderie for our members.” —Dave Anderton, communications director, Salt Lake Board of REALTORS®

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Past parodies: Adele’s “Hello,” Michael Jackson’s “Thriller,” Aretha Franklin’s “I Say a Little Prayer”

Salt Lake City Board of REALTORS® Adele spoof shoot

Work begins: As early as July or August. Association staff identify a song, change the lyrics and develop a storyline. The videos introduce the incoming president, so the association looks for ways to highlight that person and current issues/conditions in the real estate profession in a humorous way.

Cast: About 20 to 30 REALTORS® and affiliates

Time and cost: Filming is done in one day (10 to 12 hours), with each script including 12 to 14 scenes. Cost is about $6,000 to $8,000.

Salt Lake City Board of REALTORS® parking lot dance

Salt Lake City Board of REALTORS® Rhapsody outside shot

Making a viral video starts with being open to ideas, using your imagination, collaborating as a team and casting the right people, says Dave Anderton, the association’s communications director. “The video needs to be interesting and entertaining,” he adds. “Look for personalities that shine and look for talent among members in your association. Start with a good idea, then build on it.”

Watch REALTOR® Rhapsody

AExperience

Salt Lake Board of REALTORS® Rocks

Association ends its year on a high note.