For AEs: Promoting RPR®

Realtors Property Resource® is available to all REALTORS® across the country and is a member benefit and included in the dues paid to NAR. Here are four easy ways for REALTOR® associations to promote RPR® to members and inform them about all the benefits RPR® provides.

1. Communicate the Value of RPR® to Your Members

RPR® has a few different ways you can communicate the value of RPR® to your members. 

  1. Printed Materials: Flyers and handouts are available on everything from “RPR® for Agents” to “RPR® for Brokers” to even “RPR® for New Members.” 
  2. Email templates: With the recent launch of RPR Mobile™, RPR® has prepared a member communication with details. Download and customize the letter for your membership.
  3. RPR® Articles: RPR® has created numerous articles that are available for republishing in your newsletter or on your website. With topics ranging from different RPR® functionality, to ways to create the ultimate comp analysis, your members are sure to find learn new ways to use RPR®. 

2. Promote Easy Access to RPR®

Give members easy access to the latest information from RPR® by embedding RPR® badges on your association website or blog. The badges are available in several sizes and link back to the RPR® website.

3. Provide Training Options

There are many options for REALTORS® wanting to get started with RPR®.

  1. Video Learning: RPR’s popular Learning Center allows REALTORS® to learn RPR® at their own pace, on their own schedule.
  2. Webinars: RPR® has both beginning and advanced webinars available to all REALTORS®.
  3. Live Training: RPR® can provide trainers to lead in-person RPR® walkthroughs at your association.
  4. CE Course: The RPR®: Real-Time Data, Market Knowledge, Informed Consumers course is approved for CE in over 38 states and is available through REALTOR® University. The course is three hours and costs $39 (CE is included in the price of the course).

Visit the training section of the RPR® blog for more information.

4. Share Success Stories

REALTORS® from across the country have shared how they achieved success with RPR®. These inspirational stories are a great way to show your members how RPR® can impact their business. 

Other Promotional Materials

There are many other resources for associations available at the RPR® blog. Check out these materials and more in the Associations section of the site: