2020 NAR Strategic Priorities

Collaborating for positive impacts on housing equality and affordability.

  • In 2020, NAR will collaborate with a broad coalition of organizations, including multicultural real estate groups, lenders, and builders to amplify our advocacy voice and broaden housing opportunities for underserved communities.
  • Creating synergy and trust among these organizations will enhance the influence and ability the collective group has to bring about positive change.
Couple Discussing Housing Finances

Driving community development.

  • REALTORS® are community leaders, driving economic development and advocating for smart policies at the local, state, and national level.
  • Economic development stimulates business and housing, while benefiting all consumers.
  • Advocacy helps drive local, state, and national policy decisions that benefit our communities.
  • In 2020, in collaboration with real estate firms and our commercial affiliates, NAR will develop a strategy to enhance REALTORS®’ ability to build partnerships, work with civic leaders, and tap available resources to impact economic growth in their communities.
Business owners removing "Soon" from a "Coming Soon" sign

Retaining REALTORS®’ role as the best source of property information for consumers.

  • REALTORS® are essential to the real estate transaction.
  • By cooperating with other real estate professionals and sharing property listings via the MLS, REALTORS® are also the backbone of the real estate data that consumers, businesses, and governments rely upon.
  • The relevance and the value of the MLS are being challenged by lead-capture companies, venture capitalists, class action attorneys, and others who attempt to usurp REALTORS®’ position as the first point of contact for consumers.
  • As an industry leader, NAR’s role is to continue to promote and enhance the REALTOR® value proposition and ensure that consumers continue to receive the best, most accurate and comprehensive real property information directly from the professionals who create it, REALTORS®.
Real estate agent with couple in condo

Enhancing the value of membership.

  • This priority builds upon our 2019 priority of enhancing the member experience.
  • In 2020, NAR will focus on understanding the members on a deeper level in order to deliver relevant content and services based on their individual wants and needs. Achieving this goal will require NAR to work hand-in-hand with state and local associations to improve the way we collect and share member data.
  • NAR will work with technology partners to offer tangible member benefits and to tailor and promote those benefits to members.
  • When NAR is able to provide members with a more customized experience, members will feel heard, and their perception of the value of membership in the REALTOR® organization will increase.

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.