2020 NAR Strategic Priorities

Collaborating for positive impacts on housing equality and affordability.

  • In 2020, NAR will collaborate with a broad coalition of organizations, including multicultural real estate groups, lenders, and builders to amplify our advocacy voice and broaden housing opportunities for underserved communities.
  • Creating synergy and trust among these organizations will enhance the influence and ability the collective group has to bring about positive change.
Couple Discussing Housing Finances

Driving community development.

  • REALTORS® are community leaders, driving economic development and advocating for smart policies at the local, state, and national level.
  • Economic development stimulates business and housing, while benefiting all consumers.
  • Advocacy helps drive local, state, and national policy decisions that benefit our communities.
  • In 2020, in collaboration with real estate firms and our commercial affiliates, NAR will develop a strategy to enhance REALTORS®’ ability to build partnerships, work with civic leaders, and tap available resources to impact economic growth in their communities.
Business owners removing "Soon" from a "Coming Soon" sign

Retaining REALTORS®’ role as the best source of property information for consumers.

  • REALTORS® are essential to the real estate transaction.
  • By cooperating with other real estate professionals and sharing property listings via the MLS, REALTORS® are also the backbone of the real estate data that consumers, businesses, and governments rely upon.
  • The relevance and the value of the MLS are being challenged by lead-capture companies, venture capitalists, class action attorneys, and others who attempt to usurp REALTORS®’ position as the first point of contact for consumers.
  • As an industry leader, NAR’s role is to continue to promote and enhance the REALTOR® value proposition and ensure that consumers continue to receive the best, most accurate and comprehensive real property information directly from the professionals who create it, REALTORS®.
Real estate agent with couple in condo

Enhancing the value of membership.

  • This priority builds upon our 2019 priority of enhancing the member experience.
  • In 2020, NAR will focus on understanding the members on a deeper level in order to deliver relevant content and services based on their individual wants and needs. Achieving this goal will require NAR to work hand-in-hand with state and local associations to improve the way we collect and share member data.
  • NAR will work with technology partners to offer tangible member benefits and to tailor and promote those benefits to members.
  • When NAR is able to provide members with a more customized experience, members will feel heard, and their perception of the value of membership in the REALTOR® organization will increase.

That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.