2018 NAR Strategic Priorities

Define measurable increases in professionalism

  • Define what can be measured in increasing professionalism
  • Further separate the REALTOR® from the real estate licensee in the consumer’s mind
  • Recognize those who seek out education and get involved in the industry
Real estate agent with couple in condo

Increase in influence in an uncertain legislative, regulatory and political environment

  • Get more members to understand the connection between getting involved in advocacy and sustaining their business
  • Further tap the power of the consumer in advocacy efforts
  • Start in influencing other issues that impact real estate, in areas like technology
  • Partner more with other organizations to broaden in influence
  • Continue our path of increasing homeownership percentages, preserving the tax incentives on real estate and preserving the federal guarantee on mortgages
Campaigner in front of US Capitol

Take the management of real estate data to the next level

  • Competition and the demand for more data and analysis is forcing the management of real estate data to evolve
  • We must look at all the options – changing the business model, partnering, consolidating, etc.
  • Continue to educate the REALTOR® on how to interpret and communicate the data to strengthen the value proposition of the REALTOR® with consumers
Real Estate Data

Ensure the role of the REALTOR® is essential to the consumer

  • Consumers need a trusted advisor even as technology gives them access to more information
  • REALTORS® must be relevant before, during and after the transaction

Overarching concerns that exist are the ongoing struggle with governance and the sustainability of the association, real estate and our communities.