PeopleImages / E+ / Getty Images
PeopleImages / E+ / Getty Images
2018 Key Messages to Communicate
What’s Next
- Are we ready for what’s next?
- Are we focused on what’s next?
- Do we know what is changing and coming up next in our business, association and industry?
There are places we need to be better
- We can do a better job communicating with our members about relevant industry issues
- We can do a better job expressing the value of belonging to our association
- We need to do better explaining to the public why REALTORS® are essential to consumers
Respect for all
- Respect for our local and state associations
- Respect for the partnership opportunities
- Respect for the diverse membership
We are the most powerful when we are unified
- Unified around goals and visions
- Unified among all our entities and partners
- Unified around the future
It’s time to say, “Why not?”
- We need to be impatient optimists
- We can choose to do nothing or choose to be innovative
- We need to come from a place of opportunity not fear
- There are consequences of inaction
Embrace our new CEO
- A new CEO brings new ideas
- A new CEO brings a new vision
- A new CEO brings new opportunities
Pride in being the best
- Advocacy strengths
- Investments and member benefits
- Dedicated and committed membership
Change our Lexicon
- We and Us
- Are we committed to a sustainable future?
- Lead and move forward
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