Working With Younger Buyers


Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Characteristics of the Mill​ennial Generation

The Millennial Buyer: A Change in Trends and Motivation (RISMedia, Oct. 7, 2020)

Who is Today’s Millennial Home Buyer? Unveils New Research on the Largest Generation in the U.S. (Cision PR Newswire, Oct. 7, 2020)

The Pandemic is Pushing Millennials to Home Ownership (Globe St., Sep. 30, 2020)

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far (Pew Research Center, May 14, 2020)

Defining Millennials, Baby Boomers, Gen X and Gen Z: The Cutoff Years for Each Generation (Considerable, Jul. 22, 2020)

OK Boomer, but Millennials and Gen Z Have Their Generational Differences, Too (Fast Company, Nov. 5, 2019)

Younger Buyers and Home Ownership

Inheritance, Not Work, Has Become the Main Route to Middle-Class Home Ownership (The Guardian, Nov. 9, 2020)

Kids These Days! Gen Z is Buying Up Homes in These 10 Cities (®, Oct. 16, 2020)

2020 Home Buyers and Sellers Generational Trends Report (National Association of REALTORS®, Mar. 5, 2020)

Working With Younger Buyers

Real-Estate Tips for Assisting Millennials Buying their First Homes (Entrepreneur, Sep. 2, 2020)

Not Attracting Younger Home Buyers? 13 Ways Real Estate Agents Can Adjust Their Methods (Forbes, Feb. 10, 2020)

Generation Z is Buying Homes: Here’s What You Need to Know About This Group (®, Jan. 22, 2020)

How Millennials are Revolutionizing the Home Buying Process (Forbes, Aug. 31, 2019)

Younger Buyers, New Approaches (The Cooperator, Aug. 29, 2019)

Tips for Working With Millennial Homebuyers and Their Parents (Real Trends, Aug. 22, 2019)

What Younger Buyers Want in a Home

What Will Homes Look Like in a Post-Pandemic World? (REALTOR® Magazine, Oct. 6, 2020)

Gen Z and Millennials are Creating New Design Aesthetics (Port Charlotte Sun, Sep. 8, 2020)

What are Millennial Buyers Looking for? (Beacham Company, REALTORS®, Sep. 25, 2019)

Tear Down That Wall: Bay Area Millennials Want Homes With Open Floor Plans (SF Gate, Jul. 22, 2019)

Survey: Diverse Neighborhoods Move Gen Z Homebuyers (Real Trends, Jul. 16, 2019)

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