Working With Younger Buyers


Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.


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Working with Younger Buyers

Characteristics of the Mill​ennial Generation

Millennials: Homebuying, Retiring Prioritized Over Marriage (REALTOR® Magazine, Oct. 11, 2018)

Millennial Homebuyers Are Not All the Same (CoreLogic, Nov. 22, 2017)

Student Debt is a Major Reason Millennials Aren’t Buying Homes (Bloomberg, July 17, 2017)

The Struggle is Real for Millennial Home Buyers (CNBC, Apr. 3, 2017)

Why Millenials are Less Inclined to Move (REALTOR® Magazine Daily Real Estate News, Feb. 14, 2017)

Understanding your Millennial Buyers (REALTOR® Magazine, May 2016)

Younger Buyers and Home Ownership

Young Americans Push Homeownership Rate Up (REALTOR® Magazine, Jul. 27, 2018)

Eager Millennial Buyers Hampered by Affordability (REALTOR® Magazine, Aug. 7, 2018)

The Millennial Home Buying Effect (Washington Post, 2017)

Buyer Blocks: 4 Factors Keeping Millennials from Owning a Home (®, Aug. 2, 2017)

Newest Home Buyers: the Generation Not Known for Owning Stuff (The Christian Science Monitor, June 9, 2017)

Hosing Bust Finally Easing for Generation X (Forbes, Mar. 7, 2017)

Millennial Money Myths: the Truth about Homes, Cars and Ownership (CNBC, Feb. 23, 2017)

4 Trends Affecting Millennials and Homeownership (Realty Times, Dec. 13, 2016)

Working With Younger Buyers

Working with Millennials: Using Emotional Intelligence and Strategic Compassion to Motivate the Next Generation of Leaders (eBook)

Is Your Millennial Real Estate Game Lacking? (Realty Times, Oct. 11, 2017)

Preparing Millennials for Home Ownership (or not) (Investopedia, Oct. 2, 2017)

Builder Touts Mortgage to Pay Off Student Debt (REALTOR® Magazine Daily Real Estate News, Sep. 27, 2017)

Communicating with Millennial Real Estate Clients (ActiveRain, Aug. 2, 2017)

Guiding Millennials into Their First Home (REALTOR® Magazine, June 2017)

What Younger Buyers Want in a Home

Most Popular Areas for Millennials: Where They Move and Stay (National Association of REALTORS®, Apr. 25, 2019)

Home Features, Not Brands, Lure Young Buyers (REALTOR® Magazine, Nov. 14, 2017)

What Millennial Homebuyers Are Looking for in Real-Estate Market (Seattle Times, Oct. 6, 2018)

Forget SF, Goodbye NYC! You Won’t Believe the New Millennial Magnets for Homebuyers (, Apr. 30, 2018)

9 Features Millennials Want in a Home (First Team, May 17, 2017)

Building the Millennial Dream Home: What Features This Generation Wants in 2017 (Compass Mortgage, Mar. 4, 2017)

Gen X Buyers Focus on Function and Fitness (New Home Source, Nov. 16, 2016)

Most-wanted New Home Features by Generation (Sound Bilt Homes, Dec. 26, 2016)

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