Working With Younger Buyers

Working With Younger Buyers

Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.

Home Buyers & Sellers Generation Y


We've already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.

Characteristics of the Mill​ennial Generation

Debt, jobs or housing: What’s keeping Millennials at home?, (Federal Reserve Bank of New York, June 2015).

Millennials distrust (or ignore) credit cards, (MarketWatch, Apr. 18, 2015).

Why Millennials are better at home buying than you, (Forbes, Apr. 15, 2015).

NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent, (National Association of REALTORS®, Mar. 11, 2015).

15 Economic Facts About Millennials, (The Council of Economic Advisors, Oct. 2014).

5 ways Millennials are redefining ownership culture, (MediaPost, Oct. 31, 2014).

Understanding the Millennial mindset, (Hoovers, Sept. 17, 2014).

Millennials and Home Ownership

Are all millennials scared to own a home?, (CNBC, Aug. 21, 2015).

Millennial buyers reach tipping point in 2018?, (Daily Real Estate News/REALTOR® Magazine, July 28, 2015).

Most Millennials want to own homes, (The Atlantic, June 19, 2015).

Are Millennials responsible for the decline of first-time home purchases?, (Federal Reserve Bank of Atlanta, May 20, 2015).

30% of Millennials plan to buy in 5 years, (Daily Real Estate News/REALTOR® Magazine, Mar. 31, 2015).

Rising rents are finally forcing Millennials to buy houses, (Bloomberg, Mar. 25, 2015).

Working With Millennial Home Buyers

Tell Millennials what they want to hear: five tips for communicating with Millennial clients, (Clean Slate, June 9, 2015).

The Millennials are a savvy generation of buyers, (ActiveRain, May 29, 2015).

How to up your real estate game and sell to Millennials, (Masterpiece Title, Apr. 24, 2015).

Working with Millennial home buyers, (Blue Matter, Apr. 13, 2015).

How Millennials are transforming the homebuying process, (U.S. News & World Report, Feb. 27, 2015).

Reaching out to Millennial buyers, (Women’s Council of REALTORS®, Dec. 2014).

Technology drives the real estate market for Millennials, (The Patriot-Ledger, Dec. 12, 2014).

What Millennials Want in a Home

Top 3 things Millennial buyers are looking for in homes, (Houston Business Journal, May 29, 2015).

What homes do Millennials buy?, (National Association of Home Builders, 2015).

What Millennials want in a home, (Millennial Magazine, Mar. 30, 2015).

11 must-haves to sell to millennial homebuyers, (Bankrate, Mar. 25, 2014).

Here’s exactly what Millennials are looking for in real estate, (, Feb. 13, 2015).

What do Millennials want from housing?, (HousingWire, Feb. 6, 2015).

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Young Professionals Network

YPN helps young real estate practitioners become more business savvy through networking events, communications, and sharing tips and tricks.

Tax Reform

NAR seeks to assure that tax reforms support the goals of homeownership and freedom to buy, maintain and sell real estate.