Working With Younger Buyers

Overview

Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Working with Younger Buyers

Characteristics of the Mill​ennial Generation

Millennials: Homebuying, Retiring Prioritized Over Marriage (REALTOR® Magazine, Oct. 11, 2018)

Millennial Homebuyers Are Not All the Same (CoreLogic, Nov. 22, 2017)

Student Debt is a Major Reason Millennials Aren’t Buying Homes (Bloomberg, July 17, 2017)

The Struggle is Real for Millennial Home Buyers (CNBC, Apr. 3, 2017)

Why Millenials are Less Inclined to Move (REALTOR® Magazine Daily Real Estate News, Feb. 14, 2017)

Understanding your Millennial Buyers (REALTOR® Magazine, May 2016)

Younger Buyers and Home Ownership

Young Americans Push Homeownership Rate Up (REALTOR® Magazine, Jul. 27, 2018)

Eager Millennial Buyers Hampered by Affordability (REALTOR® Magazine, Aug. 7, 2018)

The Millennial Home Buying Effect (Washington Post, 2017)

Buyer Blocks: 4 Factors Keeping Millennials from Owning a Home (realtor.com®, Aug. 2, 2017)

Newest Home Buyers: the Generation Not Known for Owning Stuff (The Christian Science Monitor, June 9, 2017)

Hosing Bust Finally Easing for Generation X (Forbes, Mar. 7, 2017)

Millennial Money Myths: the Truth about Homes, Cars and Ownership (CNBC, Feb. 23, 2017)

4 Trends Affecting Millennials and Homeownership (Realty Times, Dec. 13, 2016)

Working With Younger Buyers

Working with Millennials: Using Emotional Intelligence and Strategic Compassion to Motivate the Next Generation of Leaders (eBook)

Is Your Millennial Real Estate Game Lacking? (Realty Times, Oct. 11, 2017)

Preparing Millennials for Home Ownership (or not) (Investopedia, Oct. 2, 2017)

Builder Touts Mortgage to Pay Off Student Debt (REALTOR® Magazine Daily Real Estate News, Sep. 27, 2017)

Communicating with Millennial Real Estate Clients (ActiveRain, Aug. 2, 2017)

Guiding Millennials into Their First Home (REALTOR® Magazine, June 2017)

What Younger Buyers Want in a Home

Most Popular Areas for Millennials: Where They Move and Stay (National Association of REALTORS®, Apr. 25, 2019)

Home Features, Not Brands, Lure Young Buyers (REALTOR® Magazine, Nov. 14, 2017)

What Millennial Homebuyers Are Looking for in Real-Estate Market (Seattle Times, Oct. 6, 2018)

Forget SF, Goodbye NYC! You Won’t Believe the New Millennial Magnets for Homebuyers (realtor.com, Apr. 30, 2018)

9 Features Millennials Want in a Home (First Team, May 17, 2017)

Building the Millennial Dream Home: What Features This Generation Wants in 2017 (Compass Mortgage, Mar. 4, 2017)

Gen X Buyers Focus on Function and Fitness (New Home Source, Nov. 16, 2016)

Most-wanted New Home Features by Generation (Sound Bilt Homes, Dec. 26, 2016)


Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Advertisement

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Conference Live

NAR Conference Live is your virtual window into the 2019 REALTORS® Conference & Expo experience! Watch recaps, interviews and more.