Working With Younger Buyers


Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Characteristics of the Mill​ennial Generation

OK Boomer, but Millennials and Gen Z Have Their Generational Differences, Too (Fast Company, Nov. 5, 2019)

Defining Millennials, Baby Boomers, Gen X and Gen Z: The Cutoff Years for Each Generation (Considerable, Oct. 24, 2019)

Introducing Generation Z: Part 1 (RISMedia, Aug. 22, 2019)

Millennial Consumers Primed to Reshape the U.S. Economy (Seeking Alpha, Jun. 12, 2019)

Millennial Life: How Young Adulthood Today Compares With Prior Generations (Pew Research Center, Feb. 14, 2019)

Younger Buyers and Home Ownership

8.3 Million First-Time Buyers Poised to Hit the Market by 2022 (Realty Biz News, Nov. 4, 2019)

New Study: Gen Zers and Millennials Weigh in on Housing (and Their Homebuying Fears) (The Mortgage Reports, Oct. 23, 2019)

Generation Z Is Racing to Homeownership! (The Shelhamer Real Estate Group, Oct. 21, 2019)

Here’s Why Millions of Millennials Are Not Homeowners (CNBC, Aug. 30, 2019)

Forget Waiting on Millennials, Gen Z Is Starting to Buy Homes, (HousingWire, Aug. 15, 2019)

How Young Buyers Are Redefining ‘Luxury’ (REALTOR® Magazine, June 11, 2019)

What Millennials are Willing to Give Up to Own a Home (REALTOR® Magazine, May 31, 2019)

Fed Study Gauges Toll of Student Debt on Millennial Homeownership (, Jan. 16, 2019) E

Working With Younger Buyers

Generation Z Is Poised to Disrupt the Real Estate Market (Realty Times, Oct. 23, 2019)

How Millennials are Revolutionizing the Home Buying Process (Forbes, Aug. 31, 2019)

Younger Buyers, New Approaches (The Cooperator, Aug. 29, 2019)

Tips for Working With Millennial Homebuyers and Their Parents (Real Trends, Aug. 22, 2019)

Real Estate Marketing to Millennials: 27 Tips From the Pros (Fit Small Business, Jun. 5, 2019)

12 Approaches for Discovering Generational House-Buying Trends (Forbes, Feb. 25, 2019)

How to Capture the Millennial Market as a Real Estate Agent (Forbes, Nov. 20, 2018)

What Younger Buyers Want in a Home

Understanding Millennial Home-Buying Preferences (RISMedia, Oct. 27, 2019)

What are Millennial Buyers Looking for? (Beacham Company, REALTORS®, Sep. 25, 2019)

Tear Down That Wall: Bay Area Millennials Want Homes With Open Floor Plans (SF Gate, Jul. 22, 2019)

Survey: Diverse Neighborhoods Move Gen Z Homebuyers (Real Trends, Jul. 16, 2019)

Gen X: Home Buyers Generation Series (Gulf State Homebuyers, Jul. 12. 2019)

Millennial Home Buying Preferences (National Association of Home Builders, Jun. 1, 2019)

Most Popular Areas for Millennials: Where They Move and Stay (National Association of REALTORS®, Apr. 25, 2019)

What Millennials Look for in a Home (Lewith & Freeman, Jan. 21, 2019)

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