Working With Younger Buyers

Overview

Younger buyers, such as those in the 18-34 age range, have been slow to enter the home buying market. Sidelined by high unemployment, student loan debts, and tight credit, this group has a different outlook on home ownership and long-term investment than previous generations.

Home Buyers and Sellers Infographic Millenials

Credit: 2017 Home Buyers & Sellers Generational Trends, (National Association of REALTORS®, 2017).

References

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Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.


Characteristics of the Mill​ennial Generation

Student debt is a major reason millennials aren’t buying homes, (Bloomberg, July 17, 2017).

The struggle is real for Millennial home buyers, (CNBC, Apr. 3, 2017).

Why Millenials are less inclined to move, (REALTOR® Magazine Daily Real Estate News, Feb. 14, 2017).

Understanding your Millennial buyers, (REALTOR® Magazine, May 2016).

Younger Buyers and Home Ownership

Buyer blocks: 4 factors keeping millennials from owning a home, (realtor.com®, Aug. 2, 2017).

Newest home buyers: the generation not known for owning stuff, (The Christian Science Monitor, June 9, 2017).

Hosing bust finally easing for Generation X, (Forbes, Mar. 7, 2017).

Millennial money myths: the truth about homes, cars and ownership, (CNBC, Feb. 23, 2017).

4 trends affecting Millennials and homeownership, (Realty Times, Dec. 13, 2016).

Working With Younger Buyers

Is your millennial real estate game lacking?, (Realty Times, Oct. 11, 2017).

Preparing Millennials for home ownership (or not), (Investopedia, Oct. 2, 2017).

Builder touts mortgage to pay off student debt, (REALTOR® Magazine Daily Real Estate News, Sept. 27, 2017).

Communicating with millennial real estate clients, (ActiveRain, Aug. 2, 2017).

Guiding Millennials into their first home, (REALTOR® Magazine, June 2017).

What Younger Buyers Want in a Home

9 features millennials want in a home, (First Team, May 17, 2017).

Building the millennial dream home: what features this generation wants in 2017, (Compass Mortgage, Mar. 4, 2017).

Gen X buyers focus on function and fitness, (New Home Source, Nov. 16, 2016).

Most-wanted new home features by generation, (Sound Bilt Homes, Dec. 26, 2016).


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