Content Partnerships

That's Who We R Black & White Bug

Branded content partnerships help us create unique real estate-related content to engage consumers and help set REALTORS® apart from agents and apps, while demonstrating the expertise a REALTOR® brings to the transaction.

Recent Features (all Partnerships below)

Vice: Where the Heart Is, Episode 1

Joy Sandoval

Learn how a REALTOR® was a pivotal partner during a high-pressure situation by providing expertise throughout the transaction.

Vox: Multigenerational Homeownership

Multigenerational Home

Dives into the trend of mulitgeneraltional homebuying and how REALTORS® can help navigate the nuances of finding a home that works for the whole family.


Expand all

Apartment Therapy

Journey Home

NAR has partnered with Apartment Therapy, a popular lifestyle and interior design site, to showcase the home buying process with an illustrated board-game journey featuring pop-up hotspots for each stage with information and tips. The partnership also includes eight native widgets and a video series that features home buyer’s realty pain points that were solved by the help of a REALTOR®.

Apartment Therapy Logo

The followers of Apartment Therapy had questions about buying and selling a house during this pandemic, and who did they come to for answers? That's right, the National Association of REALTORS®. This Q&A feature article reinforces the expertise of REALTORS®, and is an excellent resource for you to share with your clients.


Refinery 29

NAR has partnered with Refinery29, a modern woman's destination for how to live a stylish, well-rounded life, to produce and distribute a 6-part article series sharing individual stories that position REALTORS® as the most trusted resource, who’ve already helped many members of this female audience make ownership ambitions a reality.

The Atlantic

The New Housing Landscape

NAR has partnered with The Atlantic, an American news and multi-platform publisher, covering news, politics, culture, technology, health, and more, to create a multi-media destination page, highlighting various ethical dilemmas facing today’s homeowner, such as interacting with neighbors, renting space on Airbnb, and remodeling classic features. Through each experience, thoughtful insights and guidance from REALTORS® supports the modern home owning experience.

That's Who We R The Atlantic Content Partnership

Visit The New Housing Landscape Hub

The Daily Beast

Hill to Home

NAR has partnered with The Daily Beast, an American news and opinion website focused on politics and pop culture, to create a series of articles showcasing NAR as the leading advocate for homeowners, and the REALTORS® who are arming homeowners with the knowledge to make informed choices. A separate initiative “Neighborhood Shapers” tells the stories of minority homeowners who broke ground by moving to non-minority areas, and the support REALTORS® gave them then and continue to provide.

Daily Beast Logo


Moving Outside the Box

NAR has partnered with Thrillist, an online media website covering food, drink, travel and entertainment, to create a 6-part written series, featuring different regions of the country whose liveability is far greater than most people assume, such as the Rust Belt, suburbia, or small town America. Each article includes tips and expertise from local REALTORS®, as they open the clients and the viewers minds to beautiful housing options around the country.

That's Who We R: Thrillist Content Partnership

Visit The Moving Outside the Box Content Hub


Guaranteed Engagement

NAR has partnered with TrueX, a leading engagement advertising platform, to create three :30 second interactive engagement takeovers running on full-episode programming. This advertising unit leverages NAR’s REALTOR® Code of Ethics to effectively build consumer understanding around the value of using a REALTOR® and showcases the REALTOR® difference.

That's Who We R: TrueX Content Partnership

Desktop: National Association of REALTORS®


NAR has partnered with Uninterrupted, a sports media site founded by Lebron James that specializes in content based on the athletes’ perspective, to produce and distribute a 2-part video series that follows NBA players who have recently been traded and are willing to share their journey and relationship with their agent, highlighting how REALTORS® offer expert advice at the times these players need it most.


NAR has partnered with Vice, a digital broadcasting and media company that focuses on original reporting and documentaries, to showcase the REALTOR® and first-time home buyers through a 3-part video series. Each video showcases a first-time home buyer whose path to security was challenging based on their position in life. With the guidance and support of a REALTOR® each first-time home buyer achieves their home ownership dreams.

Where the Heart Is

  • Episode 1
    Featuring a healthcare professional who had to move to provide care during the pandemic. In this story, we’ll show how a REALTOR® was a pivotal partner during a high-pressure situation by providing expertise throughout the transaction.
  • Episode 2
    Featuring REALTOR® Vickie Lobo who goes above and beyond for her community by starting a non-profit, Knock Knock Angels to provide housing essentials to those in need. Vickie is also dedicated to working with home buyers, like Alexis, to find the right home for her family.

The Way Home

The Way Home

2020 The Way Home Content Hub


Home Again

Home Again (That's Who We R)

2019 Home Again Content Hub



The Future of Homebuying is Here — This explainer series breaks down economical shifts and the impact on the homebuying process.

Multigenerational Homebuying — This custom three-minute video dives into the trend of mulitgeneraltional homebuying and how REALTORS® can help navigate the nuances of finding a home that works for the whole family.

Post-Pandemic Homebuying Video — Homebuying has changed since the pandemic and REALTORS® are best equipped to help homebuyers navigate the nuances.

Homebuyer Checklist — The checklist encompasses everything a first-time buyer needs to know about buying a home in today's market. Printable version available in the article.

Washington Post

The New Kids in Town

The New Kids in Town

The New American Cul-De-Sac

NAR has partnered with the Washington Post to create a virtual, interactive cul-de-sac that allows users to navigate through different stories from modern home buyers expressing how a REALTOR® helped them on the path to ownership. The articles also give a voice to the REALTOR®, who will give expert analysis on the trends covered.

Keys of Her Own Washington Post Brand Studio