The creative approach allows for a variety of stories, both residential and commercial, with real, surprising moments that emphasize the partnership and value of a REALTOR®. Personal, relationship-building moments that go past showings and closings are visualized to highlight the ultimate consumer takeaway: REALTORS® are here for it all, and here for you.
As a result, the campaign will deploy a suite of assets within high attention placements that will both provide reach and visibility for the campaign.
How Does the Ad Campaign Benefit REALTORS®?
REALTORS® fund the consumer ad campaign with an annual special assessment, which provides incredible value. The ad campaign gives REALTORS® a national audience to showcase and differentiate the REALTOR® brand through reach and impact to the public, while driving home the value of property ownership and importance of working with a REALTOR®. REALTORS® also have access to advertising, social media, and content partnership assets and resources as part of NAR’s consumer ad campaign. It helps consumers know that:
- The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
- A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
- A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
- A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
- A REALTOR® finds you a dream home and protects your right to it.
- A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.