Creative & Media Strategy

That's Who We R Black & White Bug

In 2021...

The creative work will show consumers how REALTORS® “open doors to opportunity” for the clients they work with and the communities they serve, thus highlighting the positive impact REALTOR® have on individual lives within and beyond the transaction. Buying your first home can be an emotional journey. Finding a REALTOR®, a real estate expert who is your ally throughout the process is important.

Central to our approach will be to deploy a suite of assets within high attention placements that will both provide reach and visibility for the campaign.

How Does the Ad Campaign Benefit REALTORS®?

REALTORS® fund the consumer ad campaign with their annual assessment, which provides incredible value. The ad campaign gives REALTORS® a national audience to showcase their brand, thus increasing the association’s reach and impact to the public while driving home the value of property ownership and importance of working with a REALTOR®. It helps consumers know that:

  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.

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