That's Who We R Campaign Strategy

That's Who We R Black & White Bug

For REALTORS®, “That’s Who We R” functions as a rallying cry, instilling pride in their everyday actions and all the ways they go above and beyond to improve the lives of their clients, consumers, and their communities.

For consumers, “That’s Who We R” educates them on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics, practices advocacy, and is backed by the nation’s largest professional trade association.

Watch Our Campaign Anthem:

Your annual $35 investment in the national ad campaign has tremendous value and lets consumers know that:

  • A REALTOR® is the only real estate professional who has vowed to treat their clients ethically
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.

In the News

What's Next?

That’s Who We R will continue to tell your story, elevate the REALTOR® brand in the eye of consumers, and provide even more ways for members to participate and share.

Thank you for your support! We’ll do our part to make sure this campaign continues to shine and benefit the REALTOR® brand and each of you.

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