That's Who We R Campaign Strategy

That's Who We R Black & White Bug

For REALTORS®, “That’s Who We R” functions as a rallying cry, instilling pride in their everyday actions and all the ways they go above and beyond to improve the lives of their clients, consumers, and their communities.

For consumers, “That’s Who We R” educates them on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics, practices advocacy, and is backed by the nation’s largest professional trade association.

Watch Our Campaign Anthem:

“That’s Who We R” will let consumers know that:

  • A REALTOR® is the only real estate professional who has vowed to treat their clients ethically
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.

View press release.

Watch this short webinar about how this campaign came to life:

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