For members interested in sharing out That's Who We R campaign assets via social media, the best way is to download the free NAR version of the Photofy app. There you can personalize and easily share That's Who We R assets in just a few taps. Download the app here.

If you don’t have the Photofy app, below are the new social media assets and suggested copy from the “That's Who We R” 2022 ad campaign.

Advertisement

Static Social Content:

Offer Negotiations 1x1

Suggested copy:

The difference between an agent and a REALTOR® is expertise and knowledge that goes beyond the listing. Is your agent a REALTOR®? #ThatsWhoWeR

Rising Home Prices 1x1

Suggested Copy:

Home sale prices have experienced a 15% jump compared to last year. REALTORS® have the expertise and community knowledge to help you navigate this challenging market. #ThatsWhoWeR

Competitive Market 1x1

Suggested Copy:

Competition is high, with 84% of homes only staying on the market for a month. A REALTOR® has the expertise, knowledge, and resources to guide you through this hectic market. #ThatsWhoWeR

Home Prices Have Jumped 1x1

Suggested Copy:

Median homes sale prices have increased 15% compared to last year. I have the neighborhood data and expertise to help you conquer the challenges of homebuying. #ThatsWhoWeR

Leading With Expertise 1x1

Suggested Copy:

A home isn’t just a home. It’s also about the neighborhood, the commute, and the community. I know that, and I have the expertise to find a home that’s right for you. #ThatsWhoWeR

An Expert Who Put Your Needs First 1x1

Suggested Copy:

Working with a REALTOR® means gaining a trusted partner in the homebuying journey. When you partner with me, you get access to an expert that makes you a top priority. #ThatsWhoWeR

The Market Isn't Stopping 1x1

Suggested Copy:

Home prices are expected to rise 3% this year. I have the expertise to navigate this bustling market to find you a home in your budget. #ThatsWhoWeR

The Expertise...

Suggested Copy:

As a REALTOR®, I have access to proprietary data, and your needs will always come first. #ThatsWhoWeR

Leading With Expertise 1x1

Suggested Copy:

A REALTOR® has the expertise to guide you through the ups and downs of this turbulent market. Connect with a REALTOR® today. #ThatsWhoWeR

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Animated Social Content:

Download MP4 video files to share via Facebook, Instagram, and Twitter.
Ethics

Suggested Copy:

As a REALTOR®, I abide by a Code of Ethics, which holds me and other members to a higher standard. #ThatsWhoWeR

Listing

Suggested Copy:

As a REALTOR®, I have access to proprietary data, so your needs will always come first. #ThatsWhoWeR

Need

Suggested Copy:

As a REALTOR®, I have the expertise and the tools to go deeper on the neighborhoods you’re interested in. #ThatsWhoWeR

Situations

Suggested Copy:

As a REALTOR®, I have the expertise to guide you through whatever you’re facing. #ThatsWhoWeR

Money Down

Suggested Copy:

A big down payment doesn’t have to be a barrier to your first home. As a REALTOR®, I have the expertise to know flexible down payment options are out there. #ThatsWhoWeR

Mortgage Rates

Suggested Copy:

The right time to buy is actually now. As a REALTOR®, I have the expertise, knowledge, and network to guide you throughout this fast-paced market. #ThatsWhoWeR

Suburban

Suggested Copy:

In the homebuying process, it’s hard to know what’s a right or wrong move. As REALTOR®, I have the expertise to guide you through it. #ThatsWhoWeR

Facebook Frames

Sign in to Facebook to add a new "That's Who We R" frame to your profile picture. Remember to use the hashtag #ThatsWhoWeR when posting your new profile picture and frames.
Facebook Frame, Red, "That's Who We R"

Download PNG (53 KB)

Blue Facebook Frame "That's Who We R"

Download PNG (53 KB)

Looking for More?

Access That's Who We R campaign assets from prior years.

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NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State’s or territory’s real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.