Sharing your pride in the “That’s Who We R” campaign is easy! Simply use the social media images and suggested post copy below on all your social media channels. Or, to personalize the vast library of campaign images for social with your contact information and your photo or logo, leverage the Photofy app, a free membership benefit.

Watch this 30-second video about using Photofy:

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Static Social Content

Instructions for Organic Social Media Use

  • Download the image/video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Open Facebook, Instagram, or Twitter and create a post by uploading the image (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative.
  • If prompted, choose a still video frame that will appear on your profile.
  • Add the caption we have provided, or feel free to write your own.
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter) to keep spreading the advertising campaign
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view.
  • Enjoy all those likes and views!
Before You Find a Home, Find an Expert

Suggested Copy:

While shopping online for a new home might be helpful in the short run, I can help you focus on what matters most to find you a home in a community you’ll love. #ThatsWhoWeR

16x9 JPG Download (273 KB)

First-time Homebuyers Need Long-time Home Experts

Suggested Copy:

In an active housing market with stiff competition, I’m with you every step of the way to help negotiate the sale, navigate the buying process and prioritize your needs over my own. #ThatsWhoWeR

1x1 JPG Download (617 KB)

REALTORS® Abide By a Code of Ethics. Can an Agent Say the Same?

Suggested Copy:

Not all agents are REALTORS®. As a member of the National Association of REALTORS®, I subscribe to a Code of Ethics that sets a higher standard for honesty and fairness in housing. #ThatsWhoWeR

4x5 JPG Download (338 KB)

1x1 noncustomizable I am a Realtor

Suggested Copy:

REALTORS® are experts in the communities in which they live and work. It starts with you, a REALTOR® guided by a Code of Ethics and the doors we open together. #ThatsWhoWeR

1x1 PNG Download (273 KB)
4x5 PNG Download (326 KB)
16x9 PNG Download (190 KB)

1x1 noncustomizable commercial All the way home

Suggested Copy:

We follow the appropriate guidelines to keep you safe. Because your health is our priority and helping you reach your dream home is our promise. #ThatsWhoWeR

1x1 PNG Download (5.1 MB)
4x5 PNG Download (1.4 MB)
16x9 PNG Download (497 KB)

1x1 noncustomizable residential New Normal

Suggested Copy:

The world has changed, but our goals to open the right doors for you have not. We promise to keep you safe on your journey to home. #ThatsWhoWeR

1x1 PNG Download (1.2 MB)
4x5 PNG Download (1.5 MB)
16x9 PNG Download (698 KB)

Facebook Cover Image:

I Open Doors. You Close on Them.

Download JPG (156 KB)

Twitter Cover Image:

I Open Doors. You Close on Them.

Download JPG (267 KB)

Animated Social Content: Don't Settle

Download this MP4 video file to share on Instagram or Facebook.
Don't Settle. Settle In.

MP4 Download
(5.03 MB)

Animated Social Content: More Than a Pin

Suggested Copy: It takes you and a REALTOR® guided by a Code of Ethics to open the right doors for you #ThatsWhoWeR.

Un-masked

Download 16x9 Video (6.91 MB)
Download 1x1 Video (4.52 MB)
Download 4x5 Video (6.85 MB)

Animated Social Content: Promise

Suggested Copy: We are guided by a Code of Ethics that sets a higher standard in housing than federal law. So you can put your trust in us to open the right doors for you. #ThatsWhoWeR.

Un-masked

Download 16x9 Video (7.26 MB)
Download 1x1 Video (4.65 MB)
Download 4x5 Video (7.33 MB)

Facebook Frames

Sign in to Facebook to add a new "That's Who We R" frame to your profile picture:
Facebook Frame, Red, "That's Who We R"

Download PNG (53 KB)

Blue Facebook Frame "That's Who We R"

Download PNG (53 KB)

Looking for More?

Access the full portfolio of campaign assets from prior to 2021:

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NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State’s or territory’s real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.