Sharing your pride in the “That’s Who We R” campaign is easy! Simply use the social media images and suggested post copy below on all your social media channels. Or, to personalize the vast library of campaign images for social with your contact information and your photo or logo, leverage the Photofy app, a free membership benefit.

Watch this 30-second video about using Photofy:

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Static Social Content

Instructions for Organic Social Media Use

  • Download the image/video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Open Facebook, Instagram, or Twitter and create a post by uploading the image (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative.
  • If prompted, choose a still video frame that will appear on your profile.
  • Add the caption we have provided, or feel free to write your own.
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter) to keep spreading the advertising campaign
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view.
  • Enjoy all those likes and views!
I can help you make the most of your most important asset

Suggested Copy:

Homes listed with the expertise of a REALTOR® sell for 10% more than than owner-listed homes. So when you’re ready to sell your home, list it with an agent and REALTOR® like me.

1x1 PNG Download (774 KB)
4x5 PNG Download (443 KB)
16x9 PNG Download (989 KB)

Puzzled by the housing market? We'll help you put the pieces together.

Suggested Copy:

The bidding process is highly competitive. I have the expertise to help negotiate difficult homebuying situations.

1x1 PNG Download (498 KB)
4x5 PNG Download (503 KB)
16x9 PNG Download (521 KB)

I can guide you through today's ultra competitive market

Suggested Copy:

Navigating this market is tough. I have the tools and expertise to help you through the complicated homebuying process.

1x1 PNG Download (453 KB)
4x5 PNG Download (188 KB)
16x9 PNG Download (237 KB)

My expertise can cut through the clutter and make this market make sense

Suggested Copy:

The housing market can feel overwhelming. I have the tools and knowledge to help you with every step of the homebuying process.

1x1 PNG Download (398 KB)
4x5 PNG Download (177 KB)
16x9 PNG Download (194 KB)

In this market you need expert guidance in every corner

Suggested Copy:

From lawyers to inspectors, I’ll connect you with a team of experts to give you an edge in this competitive market.

1x1 PNG Download (217 KB)
4x5 PNG Download (260 KB)
16x9 PNG Download (308 KB)

Navigating the market alone won't find you the best deal on a commercial space. I can.

Suggested Copy:

Today's commercial real estate market is unpredictable and challenging to figure out yourself. I have the expertise to help make it all make sense.

1x1 PNG Download (1006 KB)
4x5 PNG Download (1.23 MB)
16x9 PNG Download (1.55 MB)

Before You Find a Home, Find an Expert

Suggested Copy:

While shopping online for a new home might be helpful in the short run, I can help you focus on what matters most to find you a home in a community you’ll love. #ThatsWhoWeR

16x9 JPG Download (273 KB)

First-time Homebuyers Need Long-time Home Experts

Suggested Copy:

In an active housing market with stiff competition, I’m with you every step of the way to help negotiate the sale, navigate the buying process and prioritize your needs over my own. #ThatsWhoWeR

1x1 JPG Download (617 KB)

REALTORS® Abide By a Code of Ethics. Can an Agent Say the Same?

Suggested Copy:

Not all agents are REALTORS®. As a member of the National Association of REALTORS®, I subscribe to a Code of Ethics that sets a higher standard for honesty and fairness in housing. #ThatsWhoWeR

4x5 JPG Download (338 KB)

1x1 noncustomizable I am a Realtor

Suggested Copy:

REALTORS® are experts in the communities in which they live and work. It starts with you, a REALTOR® guided by a Code of Ethics and the doors we open together. #ThatsWhoWeR

1x1 PNG Download (273 KB)
4x5 PNG Download (326 KB)
16x9 PNG Download (190 KB)

1x1 noncustomizable commercial All the way home

Suggested Copy:

We follow the appropriate guidelines to keep you safe. Because your health is our priority and helping you reach your dream home is our promise. #ThatsWhoWeR

1x1 PNG Download (5.1 MB)
4x5 PNG Download (1.4 MB)
16x9 PNG Download (497 KB)

1x1 noncustomizable residential New Normal

Suggested Copy:

The world has changed, but our goals to open the right doors for you have not. We promise to keep you safe on your journey to home. #ThatsWhoWeR

1x1 PNG Download (1.2 MB)
4x5 PNG Download (1.5 MB)
16x9 PNG Download (698 KB)

Facebook Cover Image:

I Open Doors. You Close on Them.

Download JPG (156 KB)

Twitter Cover Image:

I Open Doors. You Close on Them.

Download JPG (267 KB)

Animated Social Content

Download MP4 video files to share on Instagram, Facebook, or Twitter

Your Happiness

Your Happiness Is Worth the Effort

Download for Facebook/Instagram:

Download for Twitter:

Suggested Copy:

You need patience, perseverance and the expertise I bring to find the right home for you. #ThatsWhoWeR

Invest in You

Invest in You

Download for Facebook/Instagram:

Download for Twitter:

Suggested Copy:

Owning a home is an investment in you. My expertise can support you every step of the way. #ThatsWhoWeR

Animated Social Content for Facebook/Instagram

MP4 video files to share on Instagram or Facebook.
3 Things to Consider Before You Buy

Download:

Suggested Copy:

I know there’s a lot to consider when buying a home, and I’ll provide the guidance you need throughout the process. #ThatsWhoWeR

3 Ways to Find a Home in a Competitive Market

Download:

Suggested Copy:

I know it’s possible to find a home that’s right for you – even in a seller’s market. #ThatsWhoWeR

3 Reasons Why You Should Get Pre-approved for a Mortgage

Download:

Suggested Copy:

I know the quickest way to show a seller that you’re serious is by getting pre-approved. #ThatsWhoWeR

Animated Social Content for Twitter

MP4 video files to share on Twitter
Your Location...

Download:

Suggested Copy:

I know there’s a lot to think about when buying a home, like the neighborhood it’s in. #ThatsWhoWeR

Your Budget...

Download:

Suggested Copy:

I know there’s a lot to think about when buying a home, like your budget. #ThatsWhoWeR

Your Must-Haves...

Download:

Suggested Copy:

I know there’s a lot to think about when buying a home, like what’s non-negotiable. #ThatsWhoWeR

Animated Social Content

MP4 video files to share on Instagram or Facebook.

Puzzle

Puzzled by the Housing Market?

MP4 Download: 1x1 | 4x5

Suggested Copy:

The bidding process is highly competitive. I have the expertise to help negotiate difficult homebuying situations.

Don't Settle

Don't Settle. Settle In.
MP4 Download (5.03 MB)

Animated Social Content: More Than a Pin

Suggested Copy: It takes you and a REALTOR® guided by a Code of Ethics to open the right doors for you #ThatsWhoWeR.

Un-masked

Download 16x9 Video (6.91 MB)
Download 1x1 Video (4.52 MB)
Download 4x5 Video (6.85 MB)

Animated Social Content: Promise

Suggested Copy: We are guided by a Code of Ethics that sets a higher standard in housing than federal law. So you can put your trust in us to open the right doors for you. #ThatsWhoWeR.

Un-masked

Download 16x9 Video (7.26 MB)
Download 1x1 Video (4.65 MB)
Download 4x5 Video (7.33 MB)

Facebook Frames

Sign in to Facebook to add a new "That's Who We R" frame to your profile picture:
Facebook Frame, Red, "That's Who We R"

Download PNG (53 KB)

Blue Facebook Frame "That's Who We R"

Download PNG (53 KB)

Looking for More?

Access the full portfolio of campaign assets from prior to 2021:

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NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State’s or territory’s real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.