That's Who We R

National Ad Campaign

That's Who We R Black & White Bug

“That’s Who We R” is NAR’s national consumer advertising campaign, welcoming consumers to take a first-hand look at real estate professionals who are REALTORS®. The campaign demonstrates relatable consumer experiences as they navigate the complexities, pitfalls, risks, and rewards of buying or selling a home or property with the ethical expertise of a REALTOR® by their side.

REALTORS® bring value, partnership, and expertise to every aspect of the property ownership journey. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search will deliver this work to our target audiences nationally.

Leverage an array of turnkey campaign assets, from print ads and social, to billboard artwork and radio scripts. And please share them! These brand-boosting assets will require member sign-in credentials.

View press release.


TV Ads

Please note: We cannot provide video files for download to any of our video spots due to talent and music licensing. However, REALTOR® family may share the spots posted from NAR’s YouTube channel by clicking “Share” under the video and then copying and pasting the provided URL. YouTube also provides buttons to directly share to a number of social media platforms or an embed button to add the video to your blog or website if you are a site owner or administrator.

Remember, these videos will be removed and the links to them on YouTube will be disabled in Feb 2025 when the talent agreements end for this work.

Radio Ads

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. The scripts have been approved by NAR legal counsel and may not be altered. There are additional approved radio scripts from prior campaigns archived here.

Expertise :30

Download Expertise :30 script (PDF: 63 kb)

Budget :30

Download Budget :30 script (PDF: 63 kb)

Trends :30

Download Trends :30 script (PDF: 63 kb)

Questions :30

Download Questions :30 script (PDF: 63 kb)

Expertise :15

Download Expertise :15 script (PDF: 63 kb)

Budget :15

Download Budget :15 script (PDF: 63 kb)

Trends :15

Download Trends :15 script (PDF: 63 kb)

2024 Bloomberg Radio Partnership & Scripts

NAR’s consumer ad campaign developed a series of custom :30sec and :60sec scripts for a new partnership with Bloomberg Radio. While we can't share the actual audio files recorded with Bloomberg talent, we can share the approved scripts. Each script is available for download. Note: if you are repurposing the copy or having them recorded to air in your market, the scripts may not be altered in any way and must be recorded as-is.
  • REALTOR® Value
  • Don't Do This Alone
  • A REALTOR® is Much More Than an App
  • Your Own Agent
  • What Impacts Price
  • Commissions
  • Why Sign an Agreement With an Agent
  • The Code of Ethics
  • Home as an Investment
  • Every Buyer is Unique
  • What You Should Look For in an Agent
  • Transparent Real Estate System
  • Fair Housing

Of Note: