"That’s Who We R" educates consumers on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics.
As a REALTOR®, here’s how you can leverage the campaign in your business:
Integrate That's Who We R in Marketing
- Include the That’s Who We R logo on your advertising and listing materials (get the 411 on using it correctly by following the campaign style guide).
- Add your company branding to one of the already created print or banner ads to highlight your expertise as a REALTOR®.
- Use phone wallpapers, posters, and more.
- Shop That’s Who We R merch.
Share That's Who We R on Social Media
- Brand your social media channels with That’s Who We R content, including Facebook frames, cover photos, channel art, and more.
- Integrate pre-written promotional copy, GIFs, and images into your social media feeds.
- Infographics to share that promote the value of the MLS system and describing the macroeconomics of buying a home.
- Now Available! The new NAR+Photofy app allows NAR members to easily personalize and share the "That’s Who We R" selected campaign assets on your social media accounts. Sign up today at Photofy.com/nar.