That's Who We R

National Ad Campaign

That's Who We R Black & White Bug

“That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

In 2021, doors serve as a framework and catalyst to tell stories of human partnership that help unlock future possibilities rooted in property transactions, both commercial and residential. The new TV commercials use an exciting visual technique that allows consumers a peek into a future state where we see clients living their dreams of buying a home or running a business.

Watch this short video for a peek behind-the-scenes making the 2021 That’s Who We R TV spots:

NAR’s Consumer Ad Campaign earns recognition in 2021. See the press release.


2021 TV Spots

Food Bank 15-second Ad

Food Bank 30-second Ad

Family :30

Hair Salon :15

Game Night :15

2021 Radio Ads

Competitive Market :30

Download Competitive Market script (PDF: 60 KB)

Talk to a REALTOR® :30

Download Talk to to a REALTOR® script (PDF: 71 KB)

Lifetime of Memories :30

Download Lifetime of Memories script (PDF: 50 KB)

Voices :30

Download Voices script (PDF: 52 KB)

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. This script has been approved by NAR legal counsel and may not be altered.

2020 Radio Ads

Role of a REALTOR® :30

Download Role of a REALTOR® script (PDF: 120 KB)

Where You Live :30

Download Where You Live script (PDF: 125 KB)

What's New?