That's Who We R

National Ad Campaign

That's Who We R Black & White Bug

“That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

In 2021, doors serve as a framework to tell stories of human partnership and the work uses an exciting visual technique that allows consumers a peek into a future state where we see clients living their dreams of buying a home or running a business. Stay tuned for even more That’s Who We R campaign advertising in 2022 as we continue to elevate the REALTOR® brand, together.

From highlighting real-life member stories and the value REALTORS® bring, to producing exciting visuals you can leverage, watch how the 2021 That's Who We R campaign works as hard as you do to demonstrate the REALTOR® difference in the video below:

NAR’s Consumer Ad Campaign earns recognition in 2021. See the press release.


2021 TV Spots

Food Bank 15-second Ad

Food Bank 30-second Ad

Family :30

Hair Salon :15

Game Night :15

2021 Radio Ads

Competitive Market :30

Download Competitive Market script (PDF: 60 KB)

Talk to a REALTOR® :30

Download Talk to to a REALTOR® script (PDF: 71 KB)

Lifetime of Memories :30

Download Lifetime of Memories script (PDF: 50 KB)

Voices :30

Download Voices script (PDF: 52 KB)

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. This script has been approved by NAR legal counsel and may not be altered.

2020 Radio Ads

Role of a REALTOR® :30

Download Role of a REALTOR® script (PDF: 120 KB)

Where You Live :30

Download Where You Live script (PDF: 125 KB)

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