That's Who We R

National Ad Campaign

See how it benefits your business and brand as a REALTOR®. Get involved.

"That’s Who We R" educates consumers on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics.

As a REALTOR®, here’s how you can leverage the campaign in your business:

Integrate That's Who We R in Marketing

Include the That’s Who We R logo on your advertising and listing materials (get the 411 on using it correctly by following the campaign style guide)
Add your company branding to one of the already created print or banner ads to highlight your expertise as a REALTOR®
Use phone wallpapers, posters, and more
Shop That’s Who We R merch

Share That's Who We R on Social Media

Brand your social media channels with That’s Who We R content, including Facebook frames, cover photos, channel art, and more
Integrate pre-written promotional copy, GIFs, and images into your social media feeds

R Stories

We all have a story to tell, and we want to hear from you!

The ‘That’s Who We R’ campaign shines a spotlight on REALTORS®, and ‘R Stories’ gives you one more way to get involved! What to do:

Submit your story
Read the other stories submitted from each state below
Share your favorites on social media

Some stories will be featured on www.ThatsWhoWeR.realtor and on social media. Each month the prompt will change, allowing you to submit multiple stories.

This month’s question is: Show your patriotism and tell us about a time you helped a military family achieve their dream of home ownership.