"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

This year's ads rallied consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership

Most recently, the campaign released video and audio spots with a strong fair housing message – yet another reason for consumers to "Look for the R."