That's Who We R

National Ad Campaign

That's Who We R Black & White Bug

“That’s Who We R” is NAR’s national consumer advertising campaign, welcoming consumers to take a first-hand look at real estate professionals who are REALTORS®. It’s about the consumer experience, with the REALTOR® in the middle of the transaction. The campaign demonstrates the expertise of REALTORS® helping their clients navigate the risks, pitfalls, and complexities of buying or selling a home or property, reinforcing their commitment and consumer-first approach.

REALTORS® bring value, partnership, and expertise to every aspect of the property ownership journey. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search will deliver this work to our target audiences nationally.

In the coming weeks as the consumer campaign continues its roll out, members will be able to leverage campaign assets and share them. These brand-boosting assets will require member sign-in credentials.

View press release.

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TV Ads

Please note: We cannot provide video files for download to any of our video spots due to talent and music licensing. However, REALTOR® family may share the spots posted from NAR’s YouTube channel by clicking “Share” under the video and then copying and pasting the provided URL. YouTube also provides buttons to directly share to a number of social media platforms or an embed button to add the video to your blog or website if you are a site owner or administrator.

Remember, these videos will be removed and the links to them on YouTube will be disabled in Feb 2025 when the talent agreements end for this work.

Radio Ads

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. The scripts have been approved by NAR legal counsel and may not be altered.

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