That's Who We R Black & White Bug

"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

This year's ads rallied consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership

Most recently, the campaign released video and audio spots with a strong fair housing message – yet another reason for consumers to "Look for the R."

Advertisement

Light the Way: 15-second Ad

Light the Way: 30-second Ad

Behind the Scenes: 85-second Video:

Resource: 15-second Ad:

First Real Home:
15-second Ad

First Real Home:
30-second Ad

Raise the Bar: 
15-second Ad

Raise the Bar:
30-second Ad

Please note: TV spots are not available for download or use due to talent and music licensing.

Radio Ads

Role of a REALTOR® :30

Where You Live :30

First Real Home :30


Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use in your local market. Please note this script has been approved by NAR legal counsel and may not be altered.

"That's Who We R" Merchandise

The 2020 campaign spots ask consumers, “Is Your Agent a REALTOR®”. Get the merchandise to show your REALTOR® Pride!

What's New in 2020?