“That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.
In 2021, doors serve as a framework to tell stories of human partnership and the work uses an exciting visual technique that allows consumers a peek into a future state where we see clients living their dreams of buying a home or running a business. Stay tuned for even more That’s Who We R campaign advertising in 2022 as we continue to elevate the REALTOR® brand, together.
From highlighting real-life member stories and the value REALTORS® bring, to producing exciting visuals you can leverage, watch how the 2021 That's Who We R campaign works as hard as you do to demonstrate the REALTOR® difference in the video below:
NAR’s Consumer Ad Campaign earns recognition in 2021. See the press release.