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That's Who We R

National Ad Campaign

That's Who We R Black & White Bug

"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

The next wave of That’s Who We R is coming February 8. Watch this sneak peek of what’s to come for the 2022 ad campaign, and get ready for even more That’s Who We R advertising as we continue to elevate and differentiate the REALTOR® brand.

NAR’s Consumer Ad Campaign earns recognition in 2021. See the press release.

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2021 TV Spots

Food Bank 15-second Ad

Food Bank 30-second Ad

Family :30

Hair Salon :15

Game Night :15

2021 Radio Ads

Competitive Market :30

Download Competitive Market script (PDF: 60 KB)

Talk to a REALTOR® :30

Download Talk to to a REALTOR® script (PDF: 71 KB)

Lifetime of Memories :30

Download Lifetime of Memories script (PDF: 50 KB)

Voices :30

Download Voices script (PDF: 52 KB)

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. This script has been approved by NAR legal counsel and may not be altered.

2020 Radio Ads

Role of a REALTOR® :30

Download Role of a REALTOR® script (PDF: 120 KB)

Where You Live :30

Download Where You Live script (PDF: 125 KB)

"That's Who We R" Merchandise

To get the 2021 spot look.

More That's Who We R products.

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