That's Who We R

We're REALTORS®

We're real people making a difference everywhere from neighborhoods, to our nation's capital. That's Who We R.

Helping consumers understand why working with a REALTOR® is the best choice for this life-changing transaction goes way back to 1913.

That’s when National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of 1.3M REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a REALTOR® delivers the peace of mind that comes from working with a real person. A real advocate. A real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.

It’s the Code of Ethics that helped to inspire our new campaign, “That’s Who We R”. The campaign demonstrates the value of a REALTOR®, distinguishes REALTORS® from the rest, and delivers a sense of pride in being a REALTOR®.

View press release.

Watch Our Campaign Anthem

View on YouTube

Shop the REALTOR Team Store® to get REALTOR® merchandise featured in the campaign.

R Stories

We all have a story to tell, and we want to hear from you!

The ‘That’s Who We R’ campaign shines a spotlight on REALTORS®, and ‘R Stories’ gives you one more way to get involved! What to do:

Submit your story
Read the other stories submitted from each state below
Share your favorites on social media

Some stories will be featured on www.ThatsWhoWeR.realtor and on social media. Each month the prompt will change, allowing you to submit multiple stories.

This month’s question is: Everyone knows the saying. ‘April showers bring May flowers’. If you have ever turned a negative in your real estate business into a positive, share that story with us.