"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

This year's ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership. View the press release for more information.

Two new 30-second audio spots and new 15-second and 30-second TV spots underscore that while the way REALTORS® conduct real estate business has changed, the role of a REALTOR® has not. These are a continuation of the 2020 campaign, where we encourage consumers to “Look for the R” to find the trusted expertise of a REALTOR®.