New Consumer Advertising Campaign Preview

That's Who We R - Campaign Branding

Launching on February 25, the National Association of REALTORS®' exciting new national ad campaign, "That's Who We R®", will distinguish who REALTORS® are.

Aimed at both consumers and our 1.3 million members, the campaign is driven by three primary goals:

  • To clearly demonstrate the value of a REALTOR® to consumers
  • To distinguish REALTORS® from other real estate agents
  • To deliver a sense of pride in being a REALTOR®

On February 25 this webpage will be populated with shareable campaign assets for members and associations to use and showcase who they are to their clients and their communities.

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