Selling New Homes


Depending on your market and your selling style, selling new construction can either be a side niche or your fulltime specialty. It’s exciting for a buyer to be the first to live in a home, but selling those new homes is a different experience from existing homes. Whether you’re learning to sell model or spec homes, answering questions from buyers about upgrades, or calming down a homeowner overwhelmed by buyer’s remorse, you can use NAR’s resources to come up to speed on a satisfying, but sometimes challenging, role in the industry.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Tapping Into the New Homes Market

  • Learn about the new homes industry
  • Start small
  • Help buyers realize their dream homes
  • Help buyers describe their ideas
  • Create a marketing edge
  • Target first-time home buyers
  • Send a newsletter to builders and developers
  • Learn to work closely with builders

Source: How to Tap Into the Booming New Home Market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.

New Home Sales Trends

New Residential Sales in December 2016, (U.S. Census Bureau, Jan. 26, 2017).

Single-Family Starts Drop for Second Month, (Builder, Jan. 19, 2017).

Evaluating the Top 25 Most Active Markets: A Look at Single-Family Housing Momentum, (RCLCO, Sept.26, 2016).

Housing Starts Continue Dramatic Rise in Central California, (Builder, Aug. 17, 2016).

Townhouse Construction Is Growing, (Builder, July 29, 2016).

Marketing & Selling New Homes

5 Real Estate Marketing Ideas You Need to Drop Now, (Designblendz, Nov. 28, 2016).

Selling New Construction Homes: What New Agents Need to Know, (Real Estate Express, July 19, 2016).

The 50 Features Homebuyers Want Most, (Professional Builder, Jan. 26, 2016).

When’s the Best Time to Buy a New Home?, (New Home Source, n.d.).

Top 10 Reasons Home Buyers Prefer New Homes vs. Used, (New Home Source, n.d.).

New Home Design Trends

The Number One Design Style for 2017 Is …, (REALTOR® Magazine, Jan. 23, 2017).

Hot New-Home Trends to Watch, (REALTOR® Magazine, Jan. 18, 2017).

Best in American Living Award Winners Spotlight Design Trends for 2017, (Builder, Jan. 17, 2017).

Pantone Unveils Greenery as 2017 Color of the Year, (Builder, Dec. 8, 2016).

Get Ready to Sell More Supersized Homes, (REALTOR® Magazine, Oct. 5, 2016).

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

1,200 Great Sales Tips for Real Estate Pros (Kindle, Adobe eReader)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Adobe eReader)

Choosing Green (Kindle, Adobe eReader) 

The Complete Guide to Contracting Your Home (Kindle, Overdrive Read, EPub eBook, Adobe eReader)

Energy-Wise Landscape Design (Kindle, Overdrive Read, EPub eBook, Adobe eReader)

Green Home Building (Kindle, Overdrive Read, EPub eBook, Adobe eReader)

Home Plan Doctor (Overdrive Read, EPub eBook, Adobe eReader)

Ideal Homes? Social Change and the Experience of the Home (Adobe eReader)

Prescriptions for a Healthy House (Kindle, Overdrive Read, EPub eBook, Adobe eReader)

Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, Adobe eReader)

Sell Your Home in Any Market (Kindle, Adobe eReader)

Tips and Traps for New Home Owners (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.