Depending on your market and your selling style, selling new construction can either be a side niche or your fulltime specialty. It’s exciting for a buyer to be the first to live in a home, but selling those new homes is a different experience from existing homes. Whether you’re learning to sell model or spec homes, answering questions from buyers about upgrades, or calming down a homeowner overwhelmed by buyer’s remorse, you can use NAR’s resources to come up to speed on a satisfying, but sometimes challenging, role in the industry.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Selling New Homes infographic

New Home Sales Trends

Monthly New Residential Sales (U.S. Census Bureau)

United States New Home Sales (Trading Economics)

New Home Sales (NAHB)

Marketing & Selling New Homes

In Tight Housing Market, Some Buyers Opt to Build New Homes (Providence Journal, May 1, 2020)

The Rookie Agent’s Guide to Selling New Construction: Part 1 (YPN Lounge, Nov. 21, 2017)

The Rookie Agent’s Guide to Selling New Construction: Part 2 (YPN Lounge, Dec. 12, 2017)

How to Buy in New Construction (HGTV)

New Home Design Trends

Homebuilders Are Now Offering Deals, Incentives on New Construction to Lure Buyers (realtor.com®, May 12, 2020)

Why We Can’t Build Small Homes Anymore (Curbed, Mar. 10, 2020)

Industry Experts Predict Top 5 Trends In Residential Housing For 2020 (Forbes, Dec. 31, 2019)

These Will Be the Top Design Trends of 2020 (AdPro, Dec. 18, 2019)

Top 2020 Architecture Trends (Cultured Stone, Nov. 1, 2019)

Must-Have Design Ideas to Help Sell Your Homes (National Association of Home Builders, Mar. 4, 2019)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Kindle, eBook)

Choosing Green (Kindle, eBook) 

The Complete Guide to Contracting Your Home (Kindle, eBook)

Energy-Wise Landscape Design (Kindle, eBook)

Green Home Building (Kindle, eBook)

Home Plan Doctor (eBook)

Ideal Homes? Social Change and the Experience of the Home (eBook)

Prescriptions for a Healthy House (Kindle, eBook)

Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, eBook)

Sell Your Home in Any Market (eBook)

Tips and Traps for New Home Owners (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Marketing New Homes (Washington, D.C.: Home Builder Press, 1999) HF 5438 P22

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.