Depending on your market and your selling style, selling new construction can either be a side niche or your fulltime specialty. It’s exciting for a buyer to be the first to live in a home, but selling those new homes is a different experience from existing homes. Whether you’re learning to sell model or spec homes, answering questions from buyers about upgrades, or calming down a homeowner overwhelmed by buyer’s remorse, you can use NAR’s resources to come up to speed on a satisfying, but sometimes challenging, role in the industry.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Selling New Homes infographic

New Home Sales Trends

Monthly New Residential Sales (U.S. Census Bureau)

The U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announce the new residential sales statistics for the previous month.

United States New Home Sales (Trading Economics)

Find monthly U.S. new home sales statistics, updated monthly. Trading Economics provides its users with accurate information for 196 countries including historical data and forecasts for more than 20 million economic indicators, exchange rates, stock market indexes, government bond yields and commodity prices. The data is based on official sources, not third-party data providers, and their facts are regularly checked for inconsistencies.

Marketing & Selling New Homes

How Much Does It Cost to Build a House? An In-Depth Look (ROCKET Homes, Jan. 9, 2021)

This article breaks down the costs of home building from the land to interior finishes. It includes additional costs and the main steps of building a house.

The Rookie Agent’s Guide to Selling New Construction: Part 1 (YPN Lounge, Nov. 21, 2017)

Understand the key differences between a buyer’s agent’s duties when dealing with re-sales vs. new-construction transactions.

The Rookie Agent’s Guide to Selling New Construction: Part 2 (YPN Lounge, Dec. 12, 2017)

Learn some common challenges associated with new construction, including buyer financing.

New Home Design Trends

Building a Home? Here Are 7 Major Industry Changes You Should Know for 2021 (Better Homes & Gardens, Jun. 24, 2021)

More home buyers, including first-timers, are building new. Prices are skyrocketing due to shortages of appliances, lumber and OSB. Home buyers want more health-conscious home features. Flexible spaces are popular. New builds in suburban areas are increasingly attractive to home buyers.

Top 9 Design Trends for 2021 (NAHB Now, Mar. 2, 2021)

Updates to overall styles, mindfulness in architecture and design, indoor/outdoor connections, sanctuary spaces, home office and flex spaces, and updates to materiality dominate designs in 2021.

Construction and Design Trends of 2021: The Recurring, The Popular, The Relevant and The Substantial (ArchDaily, Feb. 1, 2021)

Trends include steel beams, glass blocks, curtains as space dividers, interior gardens, green facades and rooftops, monochrome color design, and contrasting extensions and additions.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

1,200 Great Sales Tips for Real Estate Pros (eBook)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (eBook)

Choosing Green (eBook) 

The Complete Guide to Contracting Your Home (eBook)

Energy-Wise Landscape Design (eBook)

Green Home Building (eBook)

Home Plan Doctor (eBook)

Ideal Homes? Social Change and the Experience of the Home (eBook)

Prescriptions for a Healthy House (eBook)

Selling in Tough Times: Secrets to Selling When No One is Buying (eBook)

Sell Your Home in Any Market (eBook)

Tips and Traps for New Home Owners (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Marketing New Homes (Washington, D.C.: Home Builder Press, 1999) HF 5438 P22

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.