REALTOR® Technology Survey

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In March 2018, NAR surveyed its members pertaining to technology issues in the real estate industry.

  • The three most valuable technology tools respondents used in their businesses, excluding email and cell phones were local MLS websites/apps(64 percent), lockbox/smart key devices (39 percent), and social media platforms (28 percent).
  • In the next 12 months, respondents plan on purchasing a laptop (22 percent), smartphone (19 percent), and a printer or scanner (17 percent).
  • Respondents most wanted to see predictive analytics (36 percent), CRM tools (35 percent), and transaction management software (25 percent) provided by their broker.


REALTORS® & Technology

In March 2018, NAR surveyed its members about technology issues in the real estate industry. This infographic shows highlights from the report.

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Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.