Fall 2017: Get Your Message to Consumers

Seven case studies in consumer outreach. Plus: earning positive media coverage, having an impact beyond your association, and how the ADA applies to your website. 

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In This Issue

REALTOR® associations at the state and local level have access to an abundance of resources from the National Association of REALTORS® to reach out to local voters for support on issues critical to ensuring property owner rights and maintaining livable communities nationwide.
REALTORS® are the experts on the local housing market as well as the home buying and selling process. They know communities, home values, and whether now is or isn’t a great time to sell a home. Collectively, along with their association, they represent an enormous wealth of information, yet getting that message out to consumers is often a challenge.
Your 2018 AE Committee chair, Rebecca Grossman, RCE, GREEN, CEO of the Scottsdale Area Association of REALTORS® in Arizona, has a full plate of AE projects and programs to foster in the upcoming year.

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