Today’s buyers and sellers don’t just want listings—they want confidence. They want to know who they’re working with before they ever schedule a call, tour a home, or submit an inquiry.
For REALTORS®, that first moment of connection increasingly happens online. And in 2026, the professionals who stand out are the ones who make that connection feel human, immediate, and authentic.
That’s where digital billboards are changing the conversation.
Turning First Impressions Into Real Connections
A digital billboard is a short, interactive video introduction that allows consumers to quickly see and hear the agent behind the name. Instead of a static headshot or text bio, it offers a real, personal introduction—at the exact moment a consumer is deciding whether to reach out.
For agents, this means:
- Establishing trust before the first conversation
- Communicating professionalism and approachability instantly
- Differentiating themselves in a crowded digital marketplace
- Meeting modern consumer expectations without adding complexity
Whether shared on a website, social media, email signature, or via QR code, a digital billboard helps you put your expertise—and personality—front and center.
Why This Matters Now
Consumers today are moving faster than ever. They expect immediate clarity, transparency, and confidence when choosing a real estate professional. A digital-first introduction helps remove friction from that decision.
Instead of asking consumers to imagine who you are, digital billboards allow them to meet you—on their terms, on their timeline.
That simple shift can make a meaningful difference in engagement, responsiveness, and trust.
An NAR-Approved Tool Built for REALTORS®
The National Association of REALTORS® continually evaluates technologies that support professionalism, elevate consumer trust, and strengthen the REALTOR® brand.
Ask the Agent, an NAR REALTOR Benefits® partner, is an interactive video marketing platform designed specifically for real estate professionals. Its Digital Billboard feature was recognized for being:
- Easy to implement with minimal setup
- Purpose-built for real estate workflows
- Aligned with consumer trust and transparency
- Effective at improving digital engagement
Rather than replacing existing marketing, Ask the Agent complements what the best agents are already doing—adding a human layer to the most utilized consumer touchpoints.
Simple to Start. Easy to Share.
Creating a digital billboard takes only minutes, and once it’s live, it can be shared anywhere you connect with clients—from listing pages to open houses to follow-up emails. It’s as simple as turning a photo into a video in just a few clicks. In other words: we make your headshot talk!
Supporting REALTORS® as the Industry Evolves
As the real estate landscape continues to evolve, NAR remains committed to highlighting tools that help members adapt with confidence—without losing the personal relationships that define the profession.
Digital billboards are one way agents can continue to lead with authenticity, professionalism, and trust in a digital-first world.
To explore how Ask the Agent can support your business, visit AskTheAgent.realestate.