This blog post is brought to NAR members by FedEx. NAR Members save on select services for both personal and business use including up to 20%1 on printing at FedEx Office, up to 26% off FedEx Express® services, up to 12% off select FedEx Ground® services, and up to 20% off select FedEx international services. Learn more.
In today’s fast-paced real estate market, first impressions are everything. Whether you’re hosting an open house or sending out your latest mailer, the right marketing materials can make all the difference. Here are five essential tips to build your business and stand out to potential clients.
1. Make Every Listing Pop with Custom Flyers
A well-designed property flyer is an agent’s secret weapon. It’s your chance to highlight key features, share stunning photos, and provide all the essential details a buyer needs. Utilize your FedEx Office discount to create professional-quality flyers on premium paper, perfect for handing out at showings, leaving in local businesses, or mailing to targeted neighborhoods. And, when you’re in a pinch, most print orders are available same-day with on-store pickup.
Tip: Incorporate QR codes on your flyers to direct buyers to virtual tours or your agent website for even more engagement.
2. Elevate Your Brand with Eye-Catching Signage
Don’t underestimate the power of curb appeal, starting with your signage. FedEx Office offers customizable yard signs, banners, and directional signage that help draw attention and guide potential buyers right to the door. Vibrant, weather-resistant materials ensure your message stands out rain or shine. For added convenience, have your order delivered directly to your doorstep so you don’t have to skip a beat.
Tip: Use “Just Listed” or “Open House” signs in bold colors to spark curiosity and help increase foot traffic.
3. Stay Top-of-Mind with Branded Business Essentials
Networking is a huge part of real estate, and you want to leave a lasting impression. Utilize FedEx Office’s easy-to-use design tools to quickly design, edit, and order all of your branded essentials directly from your online portal. Personalized business cards, presentation folders, and notepads lend credibility and help clients remember you long after your first meeting.
Tip: Hand out business cards at local events or include one with every property brochure or thank-you note.
4. Reach More Buyers with Direct Mail Campaigns
Don’t wait for buyers to find you, bring your listings right to their mailbox. Use FedEx Office’s advanced demographic and behavioral data to create a custom mailing list, perfect for helping you finding potential homebuyers or sellers. Direct mail is a tried-and-true way to showcase new listings and stay connected with your local community.
Tip: Schedule seasonal mailers with market stats or home maintenance tips to keep clients engaged year-round.
5. Create a Lasting Impression with Open House Materials
The details matter when hosting an open house. Welcome guests with branded sign-in sheets, property brochures, and even custom promotional products as giveaways. These touches not only provide valuable information but also reinforce your professionalism.
Tip: Set up a visually appealing table with all your handouts and encourage guests to take extras for friends or family.
Make a Difference Today
Standing out in real estate is all about presentation, consistency, and staying connected. As a member of NAR, you’re eligible for shipping and office service discounts through the FedEx Advantage® discounts program. Enroll for free and use these discounts2 to help build and maintain your client relationships. Save up to 20% on printing at FedEx Office, and up to 26% on shipping. Getting ready to level up your marketing? Visit your local FedEx Office or FedEx to get started today.
1 — FedEx Office black & white copy discounts are applied to 8-1/2" x 11", 8-1/2" x 14", and 11" x 17" prints and copies on 20-lb. white bond paper. Color copy discounts are applied to 8-1/2" x 11", 8-1/2" x 14", and 11" x 17" prints and copies on 28-lb. laser paper. Discount does not apply to outsourced products or services, office supplies, shipping services, inkjet cartridges, videoconferencing services, equipment rental, conference-room rental, high-speed wireless access, Sony® PictureStation™ purchases, gift certificates, custom calendars, holiday promotion greeting cards, postage, and custom branded boxes. This discount cannot be used in combination with volume pricing, custom-bid orders, sale items, coupons, or other discount offers. Discounts and availability are subject to change. Not valid for services provided at FedEx Office locations in hotels, convention centers, and other non-retail locations. Products, services, and hours vary by location. FedEx Office is a registered trademark of FedEx.
2 — FedEx shipping discounts are off standard list rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums, minimums, accessorial charges, or special handling fees. Eligible services and discounts subject to change. For eligible FedEx® services and rates, please call 1.800.GoFedEx 1.800.463.3339. See the applicable FedEx Service Guide for terms and conditions of service offerings and money-back guarantee programs. © 2025 FedEx. All rights reserved.