The work culture you create determines the kind of leaders you attract."
After serving several years at the Birmingham Association of REALTORS®, Alabama native Jessica Coates, RCE, CIPS, e-PRO, C2EX, relocated to Maryland in 2018 to take the CEO role at the Howard County Association of REALTORS®. There, she launched a campaign to better engage the membership.
Coates has recast HCAR as a community resource through strategic partnerships such as an educational program for first-time homebuyers hosted with the Consumer Credit Counseling Service. Coates currently chairs the AE Young Professionals Network Forum and will be vice chair of the Association Executives Committee in 2022.
REALTOR® AE asked Coates about building relationships within one’s own association, with other REALTOR® associations, and with the community at large.