REALTOR® AE Magazine, Spring 2015: Rethinking Website Design

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In This Issue

Great websites are born from a clear purpose.

Purpose is the focus of the 2015 Outstanding REALTOR® Association Website Contest: What is the purpose of your association website?
What need are you trying to fill?

For many associations, and especially our winners, redefining the purpose of their web presence led them to remove the clutter and focus on a singular...

A Social Networking Space for Members . . . That’s Not Online

By Amanda Sue Piltz, Communications Director, Scottsdale Association of REALTORS®

Would members want to come to our association office to drink coffee and check their e-mail?

We asked ourselves this question when we were designing our new Scottsdale Association of REALTORS® building and...

by Jarrod C. Grasso, RCE, CEO, New Jersey Association of REALTORS®

Inside and outside the office, the hyper-connected existence that we now all know to be normal has proven to have its ups and downs. As leaders, it’s up to us to develop ways to use technology in a positive, thoughtful way that positions our associations to stand out among the crowd and help us all get back...

Tricia Thomas on social media, RPR®, listing syndication, and Core Standards.

You’re more likely to find Tricia Thomas, CEO of the Bay East Association of REALTORS®, Calif., speaking to members in the field than in her office. A frequent presenter at gatherings around the San Francisco Bay Area, Thomas addresses industry hot topics such as social media and listing...

The challenge with Facebook doesn’t stop with writing and regularly posting fresh content.

To use Facebook effectively, associations must understand the platform’s ever-changing policies and features. It’s no wonder full-time social media specialists are not uncommon among association staff today.

Facebook is a strong traffic driver to association websites and...

It has been a year of positive change for associations since the Core Standards were implemented in May 2014. Associations have boosted participation in public outreach activities—from charity drives and community beautification to housing fairs and media engagement. They’ve updated their web presence, strengthened financial oversight, and heightened political awareness. Many...

Although it may only be a matter of time before we start seeing drones flying over every listing, now is not the time.

Real estate professionals may be eager to get those amazing aerial shots, but keep your members informed: It is illegal to use drones for commercial purposes (unless you have a waiver from the Federal Aviation Administration).

One REALTOR®, Douglas Trudeau...


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