Why is transparency so important in real estate?

Buyers and sellers should feel empowered when completing a real estate transaction. Being transparent with your clients will give them the tools and information they need to make the best decision for them—and not end up with buyer’s remorse!

It’s important for CIPS members to differentiate themselves and build trust with clients. Use the below as a guide to help make your business a transparent and trustworthy one.

What Agents Can Provide and How They Can Provide It

Clear Fee Structures

  • Give details on all fees and commissions
  • Demonstrate your value

Open Communication

  • Utilize real-time transaction tracking tools
  • Portals for secure and fast document signing, access and storage
  • Offer a checklist for each stage
  • Provide resources in multiple languages

Data-Driven Advice and Insights

  • Provide updated market analysis
  • Offer full property histories
  • Share property valuation methodologies

Ethical Practices

  • Make clear any international ethical standards
  • Translate cultural norms
  • Disclose potential conflicts of interest

Adopt Technology

  • Use virtual tours when appropriate
  • Promote secure transactions

Educational Opportunities

  • Offer webinars or tutorials on local real estate processes
  • Explain local regulations

Testimonials and Reviews

  • Display client feedback on your website or marketing materials
  • Share reviews from recent international buyers or sellers

Collaborate With Local Experts

  • Partner with local legal and financial advisors who specialize in financial transactions
  • Build and provide a bank of trusted providers
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