Anatomy of a Consumer Outreach Program

Download (PPT 6.65MB)

This presentation was given at the 2017 Association Executive Institute in Denver about how to nail down the consumer outreach Core Standards requirement. Get end-to-end, A-Z tips on a sustainable consumer campaign process. From message genesis and social media, to leadership amplification and member buy-in, you will take away future-proof consumer outreach skills that you can immediately put to use.

Facilitator: Nobu Hata, Director, Member Engagement, NAR 
Panelists: TJ Doyle, Director, Executive and Digital Communications, NAR; David Greer, Vice President, Consumer and Media Communications, NAR; Sara Wiskerchen, Managing Director, Media Communications, NAR 
Date of presentation: Sunday, March 19, 2017 

Advertisement

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.