Anatomy of a Consumer Outreach Program
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This presentation was given at the 2017 Association Executive Institute in Denver about how to nail down the consumer outreach Core Standards requirement. Get end-to-end, A-Z tips on a sustainable consumer campaign process. From message genesis and social media, to leadership amplification and member buy-in, you will take away future-proof consumer outreach skills that you can immediately put to use.
Facilitator: Nobu Hata, Director, Member Engagement, NAR
Panelists: TJ Doyle, Director, Executive and Digital Communications, NAR; David Greer, Vice President, Consumer and Media Communications, NAR; Sara Wiskerchen, Managing Director, Media Communications, NAR
Date of presentation: Sunday, March 19, 2017