- Keep safety in mind at open houses
- Be proactive instead of reactive
- Practice situational awareness
Safety Tips Every Real Estate Agent Should Know (RISMedia, Jul. 30, 2021)
Holding listed properties “open for inspection” has been a key feature in the real estate professional’s marketing toolkit for decades. In Salesmen’s Success Stories, a collection of marketing ideas published by the National Association in 1963, a REALTOR® from Ohio offered his insights about the value of open houses:
Holding houses open consistently, Sunday after Sunday, can be very rewarding and profitable. You can attract more prospects by investing several hours in this manner than you can in perhaps three or four weeks by the conventional appointment method. Additional benefits are the exposure it gives a salesman to buyers and owners of real estate and the opportunity you have to discuss other properties with them. Last but not least it will sell the property in question.”
The overall goals of an open house haven’t changed much over the years, but the methods for making the property look its best and attracting potential clients are constantly evolving.
Find out how traditional open houses have changed during the Pandemic get tips on preparing for an open house and learn the best day for an open house.
See References for more information.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Open Houses and COVID-19
Spring House Hunt: How Agents COVID-Proof Before and After Open Houses (Real Estate/ Boston.com, Apr. 6, 2021)
Hand sanitizer is a baseline expectation along with social distancing, but there are other products the average consumer may not have seen before like electrostatic sprayers. Restaurants and airlines use these to quickly disinfect a space between uses, and some Boston real estate agents are even enlisting them to help clean up after an open house.
Open House Guidance During COVID-19 (National Association of REALTORS®, Feb. 18, 2021)
Where open houses are permissible, NAR strongly encourages members to consider the advisability of continuing to hold open houses at this time, especially in light of the guidance and actions of federal, state and local authorities.
Coronavirus: A Guide for REALTORS® (National Association of REALTORS®, Jan. 19, 2021)
Brokers should follow all local and state “executive orders and guidance that impact the reopening of businesses. Be sure to understand whether, and under what conditions, a business may open pursuant to applicable orders. Brokers should be sure to familiarize themselves with all relevant restrictions, as well as incorporate best practices when formulating a plan to reopen physical workplaces.
The Value of Open Houses
How COVID is Slowly Killing the Open House (MarketWatch, Sep. 7, 2021)
Walter Perschbacher, vice president of Greenridge Realty, said more people are buying properties without seeing them in person. “There has been an increase in buyers purchasing homes they have only seen virtually,” he said. “High Definition Interior photography, aerial drone photography, virtual staging, and 3D virtual tours have all helped in giving the buyers a good feeling for the home from a virtual setting. Part of this increase is due to the pandemic.”
The Evolution of the Open House (Washington Blade, Jul. 29, 2021)
I believe the days of using a public open house to procure a buyer are limited. Agent security has become a concern and the desire for in-person viewings during a specific day or time has waned. On the other hand, Internet marketing and social media have a much wider reach, so much so that some people now feel comfortable buying a home – probably the most expensive item they will ever purchase – without even stepping into it until after closing.
Has the Pandemic Changed the Traditional Open House for Good? (Boston Magazine, Jun. 2, 2021)
Many realtors began scheduling buyers for 15-minute time slots to look at the home during an open house. Others let people come any time during an open house and only allowed a few groups in at a time. But realtors who did this were then faced with long lines of interested buyers snaking down the street.
REALTOR® Open House Events: Media Talking Points (National Association of REALTORS®)
Realtor® open house events not only bring buyers and sellers together, it is also an opportunity for Realtors® to connect with consumers in their communities about the housing issues that matter most to them.
Media Hooks for REALTOR® Open Houses (National Association of REALTORS®)
Offer your President or spokesperson for an interview about what buyers in your area are looking for or to elaborate on how open houses benefit both buyers and sellers. Suggest a recent homeowner who found their home by visiting an open house as an interview source.
Tips for Success
Open House (Investopedia, Jul. 26, 2021)
For people trying to sell their homes, an open house provides an opportunity to attract interested buyers to the property. A well-executed event can generate excitement about the home and potentially lead to an offer. Many realtors advise their clients to hold an open house the first weekend after the property goes up for sale.
Open House Tips for Realtors: 19 Tricks for Massive Success (Kyle Handy, Mar. 5, 2021)
Do your homework and prepare beforehand. If your open house is on Saturday, you should be preparing around Wednesday. Preparing for your open house should involve creating an in-depth comparative market analysis (CMA). It’s more than likely you’re going to have neighbors and people from around the area checking out the house.
What is the Best Day and Time for an Open House (FastExpert, Feb. 11, 2021)
Most of the top realtors agree that weekends, especially the first Sunday after your home is listed, is the best day for home sellers to hold an open house. This is because most of the potential home buyers are off from work on weekends, thus making Saturday and Sunday the best days for holding an open house.
Preparing for an Open House
9 Things You Should Always Hide Before a House Showing, According to Real Estate Experts (Homes & Gardens, Aug. 13, 2021)
'Put away anything that makes you think about cleaning and maintenance. Seeing your toothbrush, vacuum cleaner, pile of bills, lawn mower and bathroom scales are distracting and even depressing – definitely not inspiring.'
How To Prepare for an Open House (NC Homes by Tara Cook, May 31, 2021)
There’s nothing worse than dingy, dirty carpets. A professional carpet cleaning will give new life to tired carpets and make your home smell fresh and new. Natural light is a huge selling feature, and you’ll be surprised how much extra light you can let in just by cleaning the windows — both inside and out.
10 Tips for a Successful Open House (U.S. News & World Report, May 27, 2021)
Take your pets with you during the open house as well. People may be allergic, and not everyone is a fan of dogs or cats, even if they're friendly. Evidence of a pet in the house can also be a turnoff for some buyers – which is why deep cleaning to remove any residual pet smell is a must.
How to Prepare for an Open House Like a Pro (Realty Times, Feb. 25, 2021)
If your home looks great on the outside, open house attendees will assume it looks just as good on the inside, and thus will make their way through your front door. Therefore, don't underestimate the value of curb appeal when selling your home. Because of this, take care of such details as power washing your home's exterior, cleaning and repairing your guttering, and ensuring your driveway is clear of clutter.
Open House Safety & Security
If You’re Going to Open Houses, the Owners May Be Watching You (WTOP, Aug. 9, 2021)
Some homeowners who use hidden cameras during open houses have other reasons, including 31% who say they want to ensure their home is safe during showings, and 23% who say they want to see what their real estate agent is saying about their home.
Safety Tips Every Real Estate Agent Should Know (RISMedia, Jul. 30, 2021)
When you’re at an open house, it’s important to practice situational awareness. Situational awareness means being aware of the situation that you’re in. Thompson gives an example of this by describing a training exercise in which a person enters a room for 15 seconds and is then asked to give details about the room. At an open house, for example, be aware of all the entrances, find out whether the neighbors will be home, locate the closest police station.
Smart-Home Gadgets and Video Surveillance Present New Headaches at Open Houses (Real Estate/Boston.com, May 5, 2021)
Sometimes it’s innocent, as in the case of Nicole Vermillion of Braintree’s Keller Williams Realty. Her South Shore buyer recently went through an open house wearing a Baby Bjorn, and the sellers saw her on their baby monitor — equipment many might not even think to disclose. They wanted to sell to a family, and her buyer got the house.
Staying Safe When Selling Your Home (NationMac, May 5, 2021)
Keep personal document secure. Put documents with your private information, such as financial and medical information, away in a secure place. If you have a safe or locked drawer, this is a great place to keep these documents.
How to Keep Your Home Safe During an Open House (Realty Times, Mar. 30, 2021)
It’s a good idea to check with your insurance agent to make sure you’re covered should something happen in the home during an open house or showing. Going room to room and taking pictures can help with documentation should you need to provide it.
Opioid Safety and Open House Practices (National Association of REALTORS®, Aug. 26, 2019)
Although we encourage homeowners to altogether remove prescription drugs from the home prior to the open house, we believe it is key for REALTORS® to communicate with their clients about ways to secure any sensitive items before prospective buyers are invited into their home.
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Consider It Sold (eBook)
Do Your Own Home Staging (eBook)
Home Makeovers That Sell (eBook)
Home Sweet Home Staging (eBook)
Home Staging (eBook)
Secrets of Home Staging (Audiobook)
Seven Steps To Sold (eBook)
Staged to Sell (or Keep) (eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.
Your Key to Open House Success: Advanced Strategies for Real Estate Agents of All Levels (Charleston, SC: Jands Publishing, 2015) HF 5387 En7
Home Staging: the Winning Way to Sell Your House for More Money (Hoboken, NJ: Wiley, 2006) HF 5438 Sch9
Home Staging: Creating Buyer-Friendly Rooms to Sell Your House (Arlington, MN: Center Stage Home, 2004) HF 5438 M43
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