NAR Receives American Business Awards® for Marketing, Convention Production

CHICAGO (May 19, 2020) – The National Association of Realtors® was honored with eight “STEVIE® Awards” on Monday by the American Business Awards® – the nation’s premier business awards program. After enduring a review and selection process conducted by more than 250 worldwide professionals, eight separate NAR initiates were selected from more than 3,600 total nominations for the latest ABA honors. NAR’s 2019 Leadership Summit, its “That’s Who We R” Consumer Advertising Campaign and HouseLogic.com each received the highest honors bestowed annually by ABA, in addition to specific recognition received by a handful of additional NAR initiatives.

“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity and bottom-line results,” said STEVIE® Awards president Maggie Gallagher. “This year’s winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness and compassion. We celebrate all of their stories and look forward to showcasing them during our virtual awards ceremony on August 5.”

NAR’s Leadership Summit was the recipient of the Conferences and Meetings Gold STEVIE® Award for Association Meetings. This annual event brings roughly 1,700 local and state Realtor® association leaders to Chicago to set the goals and tone of the year ahead. Held from August 12-14, 2019, ABA recognized NAR’s efforts to drive audience attention, engagement and meaningful, relevant takeaways.

NAR’s “That’s Who We R” Consumer Ad Campaign also received a Gold STEVIE® Award for Marketing Campaign of the Year. Designed to highlight the distinction between real estate agents and Realtors® – members of NAR who abide by the association’s Code of Ethics – the campaign proved remarkably effective. Data from a third-party market research firm showed a double-digit increase in those who said they’d choose a Realtor® over a real estate agent because of the ad campaign, while also increasing the share of those who believe a Realtor® is “an expert when it comes to home buying and selling.”

“Through its Marketing, Communications and Events team, NAR continues to drive tremendous value for its 1.4 million members and for the nation’s real estate industry. We’re proud to receive external recognition for our work to promote our members’ philanthropic efforts, enhance their leadership capabilities and solidify America’s Realtors® as local real estate experts and community leaders,” said NAR President Vince Malta, broker at Malta & C, Inc., in San Francisco, CA. “As our nation and this association navigate the ongoing COVID-19 pandemic, we’re strengthening our focus on delivering new, innovative solutions that help make our members the most successful, profitable and impactful professionals they can be.”

The marketing campaign surrounding NAR’s Good Neighbor Awards Program’s 20th-anniversary celebration also earned STEVIE® Award recognition. Since 2000, NAR has awarded grant money and generated national media exposure for Realtors® who invest their time and effort in community causes.

At NAR’s 2019 REALTORS® Conference & Expo in San Francisco, a Good Neighbor toiletry drive encouraged attendees to donate over 32,000 items to the Centro Latino de San Francisco – a local-area charity. On a limited budget, NAR’s corresponding marketing campaign generated over 2.2 million social media impressions and 72,000 social media engagements over the course of the year.

All eight STEVIE® Awards presented to NAR on Monday are:

Marketing Campaign of the Year - Real Estate

GOLD STEVIE® WINNER:
National Association of REALTORS®, Chicago IL: National Association of REALTORS®: That's Who We R

Conferences & Meetings - Association Meeting

GOLD STEVIE® WINNER:
National Association of REALTORS®, Chicago, IL: 2019 National Association of REALTORS® Leadership Summit

Achievement in Web Writing/Content

GOLD STEVIE® WINNER:
National Association of REALTORS®, HouseLogic, Chicago, IL: Downloadable Guides to Buying and Selling a Home (HouseLogic.com)

SILVER STEVIE® WINNERS:
National Association of REALTORS®, HouseLogic, Chicago, IL: HouseLogic.com
National Association of REALTORS®, HouseLogic, Chicago, IL: They Did It. You Can Do It. New Home Buyers Tell All. (HouseLogic Article Series)

Communications or PR Campaign of the Year - Consumer PR for an Existing Product or Service

SILVER STEVIE® WINNER:
National Association of REALTORS®, Chicago, IL: That's Who We R

Social Video

BRONZE STEVIE® WINNER:
National Association of REALTORS®, HouseLogic, Chicago, IL: Home Buying with Sahar - HouseLogic Video Series

Small-Budget Marketing Campaign of the Year (<$3 million)

BRONZE STEVIE® WINNER:
National Association of REALTORS ®, Chicago, IL: Good Neighbor Awards 20th Anniversary Campaign

The National Association of Realtors® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

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