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The fires that roared through Los Angeles County, taking lives and destroying property, will create change that resonates for years after the smoke clears.
Marc Davison, co-founder of 1000WATT, a leading real estate creative agency, wants that change to be positive — not just for people directly affected by the disaster, but also for the "amazing and generous" agents and others who make real estate their business.
The tragedy in LA moved Davison to connect with a couple of his friends in the real estate industry and the music industry to produce a song in only four days. He worked with John Heithaus, CMO of Ocusell and the owner of a Grammy-nominated record label in Nashville, and David Charron, former CEO of Bright MLS and a current board member with Collabra.
Davison, Heithaus and Charron are giving away their creation for free but using it to call attention to the REALTORS® Relief Foundation, which is raising money "to help the Los Angeles area recover and rebuild from the overwhelming destruction."
The National Association of REALTORS® covers RRF administrative costs, so 100% of the money donated goes to people in need.