It’s not just about promoting your listings everywhere on every possible platform. Marketing is as much about telling your own story as a real estate pro as it is about selling a property. Consumers want to know who you are and whether you’re the right person to guide them through what is likely the biggest purchase of their lives. So your logo, photo, social media profile, business card, website, and testimonials all work together to project your value statement to consumers. Learn how to sell more than a house; get prospects to understand your story as a professional, too.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Marketing Strategies

Develop a Marketing Strategy, (Australian Government Business, Feb. 1, 2018)

5 Marketing Skills Every Agent Should Own, (REALTOR® Magazine, Aug. 25, 2017)

Beginner's Guide to Real Estate Marketing, (Real Estate Express, n.d.)

Personal Promotion & Branding

marketing - grpahic

The Definitive Guide to Personal Branding, (Brand Yourself, n.d.)

15 Words You Need to Eliminate From Your Vocabulary to Sound Smarter, (The Muse, n.d.)

Personal Marketing Tool Kit, (REALTOR® Magazine Toolkit)

Niche Mark​eting

What is Niche Marketing?, (Business Dictionary)

7 Ways to Become a Real Estate Rockstar with Niche Marketing, (Agent Image, n.d.)

The Real Estate Agent's Guide to Niche Marketing, (Placester, Apr. 16, 2015)

Marketing Plan & Budgets

Marketing Plan Definition, (Entrepreneur, n.d.)

A 5-Step, No-nonsense Marketing Plan, (Business Development Bank of Canada, n.d.)

How to Determine the Perfect Marketing Budget for Your Company, (Entrepreneur, n.d.)

eBooks & Ot​her Resources


The following eBooks and digital audiobooks are available to NAR members:

200 Marketing Ideas for Your Website (eBook)

301 Ways to Use Social Media to Boost Your Marketing (eBook)

Beyond Traditional Marketing (eBook)

The Brand Called You (eBook)

Branding for Dummies® (Kindle, eBook)

Guerrilla Marketing Weapons (eBook)

Marketing Demystified (eBook)

The Marketing Plan (Kindle, eBook)

Mastering Online Marketing (Kindle, eBook)

The One-Day Marketing Plan (eBook)

Purple Cow (Kindle, Audiobook, eBook)

Quick Study—How to Write a Business Plan (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Less blah-blah more ah-ha; how social savvy real estate agents become trusted, preferred, referred - and rewarded, (The Woodlands, 2011)

Sales and marketing 101 for real estate professionals, (Dearborn Real Estate Education, 2007)

Managing brand you: Seven steps to creating your most successful self, (American Management Association, 2008)

Career distinction: Stand out by building your brand, (John Wiley & Sons, Inc., 2007)

Real Estate Marketing and Sales Essentials: Steps for Success, (Thompson South-Western, 2006)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


The Conversion Code

The Conversion Code

Member Price: $25.00

Buy from the REALTOR® Store

Sales and Marketing 101 for Real Estate Professionals

Sales & Marketing 101 for Real Estate Professionals

Member Price: $41.65

Buy from the REALTOR® Store

Secrets of Top Selling Agents

Secrets of Top Selling Agents

Member Price: $12.95

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Power Real Estate Emails and Letters

Power Real Estate Emails & Letters

Member Price: $32.85

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Real Estate Advertising Made Easy

Real Estate Advertising Made Easy

Price: $34.95
Member Price: $29.95
Member Savings: $5.00

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NAR has a broad array of resources for members to help you provide the best service to your clients, and to be the best in your field.