Marketing to the Hispanic Community

Overview

Population projections indicate Hispanics will make up the largest growth in population in the coming decades.

References

We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


NAR Spanis​h Language Items

Workplace Spanish for Real Estate—(Item 141-212)

Energy Savers: Tips on Saving Energy & Money at Home—(Item E135-62)

NAR 2017 Code of Ethics in Spanish [PDF]

Why Rent When You Can Buy—(Item E186-95)

What Everyone Should Know About Equal Opportunity in Housing—(E166-796)

Marketing Tips

5 things to know when working with Hispanic clients, (RISMedia, July 31, 2016)

Building a bilingual agency, (REALTOR® Magazine, Jan. 2016)

Hispanics and the housing market: 3 ways to boost your residential real estate sales, (Orlando Business Journal, Nov. 6, 2015)

Building a bilingual agency, (REALTOR® Magazine, Jan. 2016)

Hispanics and the housing market: 3 ways to boost your residential real estate sales, (Orlando Business Journal, Nov. 6, 2015)

Marketing to Hispanics takes skill, insight, (Fried on Business, 2014)

5 powerful tips to boost your website for the Hispanic market, (Orlando Business Journal, June 2, 2014)

Statistics, Studies & Reports

2015 State of Hispanic Homeownership (link is external), (National Association of Hispanic Real Estate Professionals, 2016)

Statistical portrait of Hispanics in the United States, 1982-2014, (Pew Research, May 12, 2015)

2014 State of Hispanic Homeownership, (National Association of Hispanic Real Estate Professionals, 2015)

State of Hispanic Homeownership, 2013, (National Association of Hispanic Real Estate Professionals, Apr. 2014)

What Home Buyers Really Want: Ethnic Preferences, (National Association of Home Builders, Apr. 1, 2014)

Baseline household projections for the next decade and beyond, (Harvard Joint Center for Housing Studies, Mar. 2014)

Hispanics: a key driver of future homeownership demand, (Fannie Mae, Oct. 17, 2013)

Consumer Websites & Resources in Spanish

Sioux Falls, SD, Spanish Home Buyer Website, (Sioux Empire Housing)

HUD website in Spanish, (Espanol.HUD.gov)

Freddie Mac resources in Spanish, (FreddieMac)

English/Spanish Glossary, (Fannie Mae)

Spanish 'Predatory lending brochure', (HUD)

eBooks & Other Resources

Books, Videos, Research R​eports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Actitud de vencedor, (Kindle, Audiobook, eBook)

Business Across Cultures, (Kindle, eBook)

Cross-Cultural Selling For Dummies®, (Kindle, eBook)

Dile Adios a Tus Temores, (Audiobook)

Dr. Blair’s Express Lane: Spanish, (Audiobook)

Global Etiquette Guide to Mexico and Latin America, (Kindle, eBook)

Grandeza para cada día, (Kindle, eBook)

Guia Esencial para los Contratos de Arrendamiento de Bienes Raices, (eBook)

Hispanic Marketing, a Cultural Perspective, (eBook)

How to Say It®—Doing Business in Latin America—A Pocket Guide to the Culture, Customs and Etiquette, (Kindle, eBook)

Las mujeres y el dinero, (Kindle, eBook)

Learn in Your Car Spanish, (Audiobook)

Marketing Social (eBook)

Multicultural Manners, (Kindle, eBook)

Piense y hágase rico, (Audiobook) 

Practicando el poder de ahora, (Kindle, eBook)

Queremos que seas rico, (Audiobook)

Spanish for Dummies, (Audiobook) 

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance

Spanish for Real Estate Agents, (Chicago, IL: Command Spanish, Inc., 2005) HD 1375 C73

English-Spanish real estate dictionary, (University Press of America, 1986) HD 1375 J15e


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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