NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
NAR Spanish Language Resources
2026 Code of Ethics (Spanish Translation)
This is the current translation of the Code of Ethics.
NAR en Español (National Association of REALTORS®)
Access NAR’s web resources in Spanish! Includes web pages, articles, webinars, and videos all in Spanish.
Productos en Español (REALTOR® Store)
View all the products offered in Spanish from the REALTOR® Store. Offerings include “Learn to Think Like a Successful Real Estate Agent,” “What Everyone Should Know About Equal Opportunity in Housing,” “Why Agents Who Are REALTORS® Are Worth Every Penny,” “Ninja Selling,” “179 Ways Agents Who Are REALTORS® Are Worth Every Penny of Their Compensation,” “realtor.com First-Time Homebuyer eBook Brochure,” “56 Tips on Safety Best Practices,” “Prosper in the New Year,” and “The REALTOR® Advantage: Is Your Agent A REALTOR®.”
Marketing Tips
Hispanic Marketing Council (HMC) – 2025 Marketing Guide
“The Hispanic Marketing Council’s 2025 Hispanic Market Guide is the most comprehensive resource designed to help marketers navigate today’s complex environment while connecting authentically with U.S. Latinos. This free guide combines market intelligence, consumer insights, media trends, CMO perspectives and a directory of trusted Hispanic marketing experts.”
A Guide to Spanish Content Marketing ( (ew York Times)
“There's no doubt that Spanish content marketing is on the rise. But what does that mean for you and your business? In this guide, we'll walk you through everything you need to know to start creating successful Spanish language content campaigns of your own. Whether you're just getting started or looking to take your campaigns to the next level, read on for valuable tips! Before you dive in, remember that Spanish language content can be used for Spanish speakers from Latin America, Spain, the United States and elsewhere. As a result, it’s important to understand the nuances between the various cultures and identities that make up the Hispanic and Latino populations. For example, “Hispanic” refers to people who speak Spanish and/or are descended from Spanish-speaking populations, while “Latino” refers to people from/descended from Latin America.”
Statistics, Studies & Reports
Snapshot of Race and Home Buying in America (National Association of REALTORS®, 2025)
- Homeownership rate for Hispanic Americans varied from 26% to 67% across the country.
- Among 51 states, including the District of Columbia, 32 states had a homeownership rate for
- Hispanic Americans higher than 51% - the national rate - in 2023.
2020 Census Statistics Highlight Local Population Changes and Nation’s Racial and Ethnic Diversity (United States Census Bureau, Aug. 12, 2021)
Takeaways from the most recent US Census.
State of Hispanic Homeownership (National Association of Hispanic Real Estate Professionals)
The report provides an analysis of how the U.S. Hispanic population is faring with respect to attainment of homeownership in America. Additionally, it highlights Hispanic consumer nuances, purchase power, and trends, and provides insight into major factors that contributed to the story of Hispanic homeownership in the U.S. over the past year.
Locked Out: Why Homeownership is Out of Reach for Many Young Hispanic Families (Harvard Joint Center for Housing Studies, Jul. 1, 2025)
“Lower incomes and wealth, limited credit access, and residence in high-cost markets delay homeownership for many Hispanic families, undermining their ability to build and transfer housing wealth across generations. Expanding credit access, affordable ownership programs, and support for first-time buyers are critical steps toward closing this gap.”
Consumer Websites & Resources in Spanish
Spanish-Language Homebuying Resources (The Balance, Oct. 3, 2022)
The Balance has compiled this list of resources to help Hispanic homebuyers go through the homebuying process.
Glossary of Real Estate Industry Terms (NAHREP)
“In a recent NAHREP survey, top producing Latino agents and loan officers indicated that 40 percent of their transactions make use of Spanish at some point in the transaction and as much as 25 percent of all transactions utilize Spanish exclusively as the means of communication. In an already complex and increasingly regulated environment, NAHREP saw the need to provide guidance and consistency on Spanish-neutral translations of the words and phrases used most frequently over the course of a real estate transaction.”
Multi-Language Resources for Lenders (Fannie Mae)
“There are many legal issues involved in originating mortgage loans in a language other than English, including federal, state, and local laws (such as those for California, Illinois, Massachusetts, Oregon, Texas, and the District of Columbia) that address marketing, negotiating, and conducting lending activities. You should consult legal counsel about which requirements may apply to your business and the use of these materials.”
eBooks & Other Resources
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
Actitud de Vencedor (eBook)
Business Across Cultures (eBook)
The Complete Idiot's Guide to Intermediate Spanish (eBook)
Cross-Cultural Selling For Dummies® (eBook)
Dile Adios a Tus Temores (Audiobook)
Dr. Blair’s Express Lane: Spanish (Audiobook)
Global Etiquette Guide to Mexico and Latin America (eBook)
Grandeza para Cada Día (eBook)
Guia Esencial para los Contratos de Arrendamiento de Bienes Raices (eBook)
Hispanic Marketing, a Cultural Perspective (eBook)
How to Say It®—Doing Business in Latin America—A Pocket Guide to the Culture, Customs and Etiquette (eBook)
Las Mujeres y el Dinero (eBook)
LatinoLand a Portrait of America's Largest and Least Understood Minority (Audiobook)
Learn in Your Car Spanish (Audiobook)
Marketing Social (eBook)
Multicultural Manners (eBook)
Piense y Hágase Rico (Audiobook)
Queremos que Seas Rico (Audiobook)
Spanish for Dummies (Audiobook)
Books, Videos, Research Reports & More
The resources below are available for loan through the NAR Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call the NAR Library & Archives at 800-874-6500 for assistance
Hispanic Marketing: Connecting with the New Latino Consumer (Amsterdam; Boston: Butterworth-Heinemann, 2012) HP 5415.33 U6
Spanish for Real Estate Agents (Chicago, IL: Command Spanish, Inc., 2005) HD 1375 C73
English-Spanish Real Estate Dictionary (University Press of America, 1986) HD 1375 J15e
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
