Overview

Population projections indicate Hispanics will make up the largest growth in population in the coming decades.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.


NAR Spanis​h Language Items

Energy Savers: Tips on Saving Energy & Money at Home—(Item E135-62)

It Pays to Work with a REALTOR®—(Item E135-35)

NAR 2020 Code of Ethics in Spanish (PDF)

Why Rent When You Can Buy—(Item E186-95)

What Everyone Should Know About Equal Opportunity in Housing—(E166-796)

Marketing Tips

What Marketers Need To Know About Hispanics, Drivers Of Economic Growth (Forbes, Jul. 8, 2020)

10 Best Practices for Marketing to Hispanic Consumers (Lionbridge, Jun. 24, 2019)

14 Tips for Building a Multilingual Social Media Presence (Hootsuite, Jan. 23, 2019)

Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics (ExchangeWire, Oct. 5, 2018)

Statistics, Studies & Reports

Hispanic Homeownership Posted Big Gains in 2019 (REALTOR® Magazine, Apr. 15, 2020)

Homeownership Rates by Race and Ethnicity (National Association of Home Builders, Mar. 1, 2018)

State of Hispanic Homeownership, (National Association of Hispanic Real Estate Professionals)

Statistical Portrait of Hispanics in the United States (Pew Research)

Consumer Websites & Resources in Spanish

HUD Website in Spanish (Espanol.HUD.gov)

National Association of Hispanic Real Estate Professionals (NAHREP)

Spanish Language Materials (Freddie Mac)

Multi-Language Resources for Lenders (Fannie Mae)

Glossary of English-Spanish Financial Terms (Consumer Financial Protection Bureau, Oct. 2018)

eBooks & Other Resources

Books, Videos, Research R​eports & More

The resources below are available for loan through the NAR Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call the NAR Library & Archives at 800-874-6500 for assistance.

Actitud de Vencedor (Kindle, eBook)

Business Across Cultures (Kindle, eBook)

Cross-Cultural Selling For Dummies® (Kindle, eBook)

Dile Adios a Tus Temores (Audiobook)

Dr. Blair’s Express Lane: Spanish (Audiobook)

Global Etiquette Guide to Mexico and Latin America (Kindle, eBook)

Grandeza para Cada Día (Kindle, eBook)

Guia Esencial para los Contratos de Arrendamiento de Bienes Raices (Kindle, eBook)

Hispanic Marketing, a Cultural Perspective (Kindle, eBook)

How to Say It®—Doing Business in Latin America—A Pocket Guide to the Culture, Customs and Etiquette (Kindle, eBook)

Las Mujeres y el Dinero (Kindle, eBook)

Learn in Your Car Spanish (Audiobook)

Marketing Social (eBook)

Multicultural Manners (Kindle, eBook)

Piense y Hágase Rico (Audiobook) 

Practicando el Poder de Ahora (Kindle, eBook)

Queremos que Seas Rico (Audiobook)

Spanish for Dummies (Audiobook) 

Books, Videos, Research Reports & More

The resources below are available for loan through the NAR Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call the NAR Library & Archives at 800-874-6500 for assistance

Hispanic Marketing: Connecting with the New Latino Consumer (Amsterdam; Boston: Butterworth-Heinemann, 2012) HP 5415.33 U6

Spanish for Real Estate Agents (Chicago, IL: Command Spanish, Inc., 2005) HD 1375 C73

English-Spanish Real Estate Dictionary (University Press of America, 1986) HD 1375 J15e


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