Marketing to the Hispanic Community

Quick Takeaways

  • Latinos are not a monolith
  • 19% of the population are Latinos
  • Marketing should be inclusive and have an emotional component

Source: Speaking Spanglish: How to Reach America’s $1.7 Trillion Latino Consumer Market (WTTW, Dec. 4, 2021)

Population projections indicate Hispanics will make up the largest growth in population in the coming decades. NAR offers many Spanish language brochures and DVDs with Spanish subtitles that you can use to market to the Hispanic community. Learn how to optimize multilingual social media marketing; and avoid common pitfalls of multilingual marketing. Look to recent reports for authoritative statistics and analysis. Use a variety of consumer websites and resources in Spanish that can be shared with your clients to help inform them of the processes by which real estate is bought and sold.

See References for more information.