Sales and Marketing

Homeowners continue to shop for homes online, and many still buy without stepping foot on the property. Put as much effort into your online listing as you would an open house.

Real estate professionals are figuring out ways to highlight pet-friendly property features to entice consumers.

Why opening a self-directed IRA could be the key to growing your nest egg quickly and ensuring a comfortable financial future.

State and local REALTOR® associations worked overtime to revise their forms and enhance member training to align with the practice changes.

Two real estate pros explain the parts of their job they’re highlighting for consumers after real estate practice changes were implemented Aug. 17.

Learn what research shows about framing discussions around money to get the most positive outcome possible.

Each identifies a unique method for how consumers will pay for your real estate services. Understand how they are and aren’t defined under real estate practice changes.

In this shareable graphic, get tips on essential post–Aug. 17 business practices—and resources for support.

These are some of the business decisions you may need to make as the date to implement practice changes approaches.

In the five years since I wrote about the need to acknowledge climate change, there have been major strides in our industry. Now there’s a true business case for becoming a green specialist.