2022: The Year You Had to Rethink Your Strategy

Common relationship-building and transaction mistakes as well as working with appraisers were among your top sales and marketing concerns this year.

As the market shifted this year, real estate professionals’ attention shifted to softening fears, tackling sales faux pas and navigating appraisal issues.
The top articles in sales and marketing at REALTOR® Magazine online for the year were:

7 faces in a rainbow

1. 7 Sales Mistakes to Fix Before the Market Changes

Every real estate pro makes these errors at one point or another. But you have to learn how to prevent them in the future to keep your business viable.

Black mold on wall

2. 5 Warning Signs Your Listing Has a Mold Problem

Though not as obvious as fire or flood damage, mold can spread quickly and cause significant property issues if not caught early.

Man peeking over cubicle

3. 5 Fears Every Real Estate Agent Can Overcome

Plunging home sales are adding to the horror of Halloween this year, but market shifts are a time to be brave and confront the demons in your business.

Cleaning up your CRM

4. CRM Clean-Up Time

Your customer contact list needs work? Here’s how to get it in shape.

Appraiser holding clipboard in front of house

5. The Appraiser’s Role Isn’t to Kill Your Deal

Appraisers start from a high bar before they can take on their own assignments, but agents can still play a role in helping them determine valuations accurately.