Most Popular Listing Terms Emphasize Roominess

Woman looking out of house window

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“Large,” “great,” “full,” and “spacious” were among the most commonly used words to draw home buyers to real estate listings over the past year as spaciousness grew more important in the pandemic, according to a new study from Point2 Homes.

Point2 Homes pinpointed the most popular home description words and phrases in listing ads. The research team examined 43 million words from more than 640,000 listings nationwide. They identified trends and compared findings from a 2019 analysis to see how the most popular keywords have changed since the pandemic.

“Granite countertops,” “hardwood floors,” and “stainless steel appliances” have long reigned as the most common words in listing ads but fell from the top three spots this year. Instead, many of the most popular adjectives refer to the spaciousness of a home, such as “large” and “great.”

Other most common words, in listings for both single-family homes and condos, were “garage” and “parking,” the study found. “The popularity of these home description keywords points to the fact that, during a year when planes were grounded and social distancing wreaked havoc, it was the car that helped people escape the confines of their homes and find comfort elsewhere,” the study said.

The following are the most popular home features and amenities from Point2 Homes listings’ review.