Developing an Eye for Luxury
For William Boswell, 29, there is nothing more important than delivering superb customer service. To make a difficult closing happen, he even set up an office for a day on the porch of a worried client. Whatever it takes to keep the client comfortable: It’s a philosophy he picked up during the three years he worked in a nursing home while attending college. “The care, patience, and service-oriented mind-set that I developed at that time has certainly carried over into my business,” says Boswell, who focuses on the luxury niche. He recently began using virtual tours with voice-overs designed to foster emotional ties for buyers before they visit. Participating in Toastmasters has helped Boswell hone his speaking skills and vocal quality.