Story House Real Estate
2110 Ivy Road
Charlottesville, VA 22903
United States
Virginia US

Prep Takes You Only So Far

Shortly after Sasha Cannon Farmer, ABR, CRS, entered the real estate business, she got some valuable advice from her broker: Don’t get stuck in preparation mode. “I have seen it,” she says, “sales associates who spend years ‘preparing’ to be a good agent [but never] feeling like they’re ready to go.” Farmer, 28, certainly prepared well—earning the GRI, e-PRO, ABR, and CRS designations within three years of obtaining her license in 2007. But she has also jumped in with both feet, winning awards for both her sales production and her service to the industry and the community. Farmer takes the business side of real estate seriously, working consistent hours, carefully tracking expenses and leads, and incorporating a varied mix of technologies. She saves 30 percent of her net income and donates another 5 percent each year to charity. “There is great peace of mind in running a stable, consistent business,” she says.

Tip: "As REALTORS®, our livelihood depends on our local communities being strong and vibrant places to live, work and play. There are few things more rewarding than helping settle new friends and clients into their new town knowing that they are going to absolutely love living there. The more involved we are in our communities, the stronger they become! Give where you live!"