As I meet new people, whether they are lenders, insurance agents, divorce attorneys, or even someone shopping at the store who strikes up a conversation with me, I always try to mention my profession. Lead generation through online portals is easy. Connecting with another human on a personal level is by far more difficult, but these “warm” leads and referral partners are a huge key to my success. [Coming from] a generation of young people who prefer to email, Facebook, and text, I really see the value in a personal phone call or meeting.