Providing the Personal Touch
Last year, Krista Clark ate 294 Dairy Queen Blizzards, rang the bell for the Salvation Army at Christmas, and graduated with a double major in accounting and business administration. Oh, and she also sold $13.1 million in real estate. She shares both the silly and the serious accomplishments with clients as a way to personalize her business relationships. An investment property specialist, Clark tailors information to individual clients, avoiding “one-size-fits-all” material. “What’s important to retail investors may be a waste of time to multifamily investors,” says Clark. “I never want to get to a point where potential clients disregard my correspondence because they assume it’s not of interest to them.”