“I believe people can accomplish anything if they have ethics, perseverance, and the willingness to learn.”
Gomberg had a great 2003—selling more than $20 million in real estate—but made time for philanthropy as well. She’s on the board for the Coldwell Banker Community Cares Foundation, which contributes to neighborhoods where its salespeople work; a volunteer for the ALS Recovery Foundation, which works to eliminate Lou Gehrig’s disease, an illness her grandfather has; and a volunteer for the annual Huntington’s Disease triathlon.
Real estate’s in her blood: After working as a manager for a luxury high-rise apartment building in Miami from 1999 to 2002, Gomberg got her license. She thought her uncle, a local single-family, luxury-home builder, would drop some listings in her lap. But he expected proof she was serious—so she went to work, showing him detailed listing presentations, a marketing plan, and her Web site. So far she’s sold three of his homes and has listed two others.
Her marketing mix: She uses a combination of marketing techniques, including open houses, advertising, eight domain names, and digital photos of new construction, taken from the time ground is broken all the way through a project’s completion.