Changing With the Market
“Innovate or die.” This mantra helped Ben Hirsh, 28, and his three-member team nearly double their sales volume from 2010 to 2011. It also helped the team land a second-place ranking in the “small brokerages” category from the Atlanta Board of REALTORS®. Working with developers, Hirsh created his own software platform called CloudwarePro, which he now uses to run nearly every aspect of his paperless business. “The volume of transactions I’ve done just wouldn’t be possible the old way,” Hirsh says. Another key to his success: staying one step ahead of market trends. He launched his REO team in 2007, and that segment contributed more than 75 percent of his company sales in 2011. Hirsh and his team expect to close about 75 short sales in 2012 and are setting their sights on working with more international buyers.
Tip: "To truly be a valuable asset to your clients you need to specialize in a particular segment of the market; narrowing your focus will grow your business."