Guidance on Canada’s Anti-Spam Legislation
Guidance on Canada’s Anti-Spam Legislation (CASL) for REALTOR® Members
Guidance on Canada’s Anti-Spam Legislation (CASL) for REALTOR® Members was developed by The Canadian Real Estate Association (CREA) as a resource to equip members with the information they need to understand and implement the requirements of CASL. This legislation regulates marketing-related emails, texts, and other forms of internet communication, and is intended to reduce spam, malware, and other electronically-communicated threats.
While CASL passed Canadian Parliament in December of 2010, significant portions of the law will be coming into force on July 1, 2014, January 15, 2015 and July 1, 2017. Penalties for non-compliance with the CASL are hefty, as the Canadian Radio-television Telecommunications Commission can impose fines of up to $10 million per violation. Members who use electronic communication for marketing purposes in Canada should familiarize themselves with this legislation.
Courtesy of The Canadian Real Estate Association. This resource is for information only and is not legal advice or a substitute for legal counsel.