NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Getting StartedGoogle Analytics Home (Google)
This page by Google provides information on why and how companies and individuals are using Google Analytics, case studies, free vs. premium, how to, and more.
Getting Started in Google Analytics (Coursera)
“In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.”
Google Analytics for Beginners (Google)
“Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.”
Google Analytics and Real Estate
How to Make the Most of Your Real Estate Website Data with Google Analytics (Realty Biz News, Jul. 25, 2022)
“Google Analytics allows you to measure the number of visitors to your real estate website, as well as the effectiveness of your marketing efforts. For instance, if you want to know how many visitors partner sites like Trulia or Zillow are sending your way, Google Analytics can show you.
The importance of real estate analytics, real estate SEO, and digital marketing has been proven again and again, which is just one of the reasons for this gap between those who know about analytics and those who use it effectively.”
Google Analytics for Real Estate Agents: Things You Need to Know (Realty NA, Jan. 14, 2021)
Google Analytics can help real estate agents by tracking and analyzing the following when it comes to your real estate website: audience, acquisition, behavior, site content, site speed, and site search.
Google Analytics and...
Using Google Analytics with Squarespace (Squarespace, Aug. 11, 2021)
This article details how to use Google Analytics with Squarespace and highlights the differences between Google Analytics and Squarespace analytics.
How to use Google Analytics with MailChimp (MailChimp)
“A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse. Google Analytics can be connected to Google Ads to learn which campaigns are driving the most traffic and converting casual visitors into customers. Additionally, the platform offers rich insights about your audience, such as terms they use to search and location data.”
Google Analytics for WordPress (WordPress)
“At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.”
...Other Analytic Tools
Best Data Analytics Tools & Software (Forbes, May 17, 2022)
“Data analytics can help small businesses in a number of ways. By understanding data analytics, businesses can make better decisions about where to allocate their resources and how to price their products or services. Additionally, data analytics can help businesses identify trends and understand their customer base.”
22 Google Analytics Alternatives for 2022 (leadfeeder, Oct. 1, 2021)
If Google Analytics is not for you, this article provides and summarizes 22 alternatives that may be better suited for your business. The alternatives have been split into four groups “based on the type of data they provide; lead and customer analytics, SEO analytics, performance analytics, and full marketing suites.”
YouTube Analytics Basics (YouTube)
Google Analytics no longer collects data from YouTube, so look at the built-in analytics YouTube offers.
Facebook Insights (Facebook)
Offers information about how people are discovering your Facebook posts, as well as how engaged they are based on your most popular posts, likes, comments, and shares.
Twitter Analytics (Twitter)
Though it’s not that extensive, the data and information available will suit you and your business well if you want a general overview and want to know what’s working and what’s not.
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Predictive Analytics for Dummies (eBook)
Predictive Analytics and Data Mining (eBook)
Big Data Analytics (eBook)
Google Analytics (eBook)
Innovating Analytics (eBook)
Marketing in the Age of Google (eBook)
Predictive Analytics (eBook)
Predictive Business Analytics (eBook)
Social Media Analytics (eBook)
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
Keeping Up With the Quants: Your Guide to Using and Understanding Analytics (Boston, MA: Harvard Business Review Press, 2013) HD 30.25 .D366
Predictive Analytics: the Power to Predict Who will Click, Buy, Lie, or Die (Hoboken, NJ: John Wiley & Sons, Inc., 2013) H 61.4 .S54
Predictive Analytics for Dummies (Hoboken, NJ: John Wiley & Sons, Inc., 2014) HD 30.25 .B364
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