Whether you manage your whole company’s website or just your own personal page, Google Analytics (GA) is a powerful free tool to help you understand where leads are coming from and where visitors are lingering. Analytics can seem intimidating, but getting started is not that difficult. Learn how GA works with various platforms, what alternatives you might want to explore, and what resources the NAR library has to help you along.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Getting S​tarted

Google Analytics – A Beginners Guide With 20+ Benefits To Use It (The Maverick Spirit, Aug. 4, 2020)

How to Use Google Analytics: A Beginner's Guide to Google's Service for Website-Traffic Analytics (Business Insider, May 6, 2019)

Google Analytics Essential Training (Lynda.com)

Google Analytics Home (Google) Information on why and how companies and individuals are using Google Analytics, case studies, free vs. premium, how to, and more

Google Analytics and Real Estate

Google and Real Estate Part One: Search Console and Analytics (Realtyna, Jul. 24, 2020)

The Ultimate Real Estate SEO Guide (with Strategies, Tips & Examples) (Placester, May 6, 2019)

The 6 Best Google Analytics Tips for Small Business Owners (Main Street ROI, Aug. 6, 2017)

Google Analyt​ics and...

7 Best Google Analytics Plugins for WordPress in 2019 (WordPress Blog, Jul. 11, 2019)

How to Analyze Your YouTube Channel Performance in Google Analytics (Social Media Examiner, Jun. 4, 2019)

How to Set Up Google Analytics in 5 Simple Steps (Hootsuite, Mar. 19, 2019)

Using Google Analytics with Squarespace (Squarespace, jUN. 24, 2020)

How to use Google Analytics with MailChimp (MailChimp)

Google Analytics for WordPress (WordPress)

...Other Analytic Tools

13 Best Google Analytics Alternatives for Powerful Data Gathering (Kinsta, Jun. 5, 2020)

It’s time to ditch Google Analytics (Fast Company, Feb. 1, 2019)

Facebook Insights offers information about how people are discovering your Facebook posts, as well as how engaged they are based on your most popular posts, likes, comments, and shares.

Mouseflow.com allows you to record the actions of your website’s visitors and generate instant heat maps showing where they clicked and scrolled and what they’re paying closest attention to on your site.

Twitter Analytics Though it’s not that extensive, the data and information available will suit you and your business well if you want a general overview and want to know what’s working and what’s not.

eBooks & Other ​Resources


The following eBooks and digital audiobooks are available to NAR members:

Predictive Analytics for Dummies (eBook)

Predictive Analytics and Data Mining (Kindle, eBook)

Big Data Analytics (Kindle,eBook)

Google Analytics (Kindle, eBook)

Innovating Analytics (Kindle, eBook)

Marketing in the Age of Google (Kindle, eBook)

Predictive Analytics (Kindle,eBook)

Predictive Business Analytics (Kindle, eBook)

Social Media Analytics (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Keeping Up With the Quants: Your Guide to Using and Understanding Analytics (Boston, MA: Harvard Business Review Press, 2013) HD 30.25 .D366

Predictive Analytics: the Power to Predict Who will Click, Buy, Lie, or Die (Hoboken, NJ:  John Wiley & Sons, Inc., 2013) H 61.4 .S54

Predictive Analytics for Dummies (Hoboken, NJ:  John Wiley & Sons, Inc., 2014) HD 30.25 .B364

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.