Google Analytics

Quick Takeaways

  • Where does your traffic come from?
  • How long do they stay?
  • What do they click on?
  • Who comes back?

Source: Know Your Numbers – The Importance of Real Estate Analytics (iGuide)

Whether you manage your whole company’s website or just your own personal page, Google Analytics (GA) is a powerful free tool to help you understand where leads are coming from and where visitors are lingering. Analytics can seem intimidating, but getting started is not that difficult. Learn how GA works with various platforms, what alternatives you might want to explore, and what resources the NAR library has to help you along.

See References for more information.

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