Three Core Components of a Global Marketing Plan

Last October, Global Perspectives shared “Three Essential Building Blocks for Global Business.” That issue provided a framework for any CIPS designee who wants to tackle (or revisit) three key foundational steps—the initial groundwork for embarking upon a global real estate practice.

This month goes a step further. If you want global business to factor largely into your future success, how do you build a marketing plan to support that goal?

Inside, you’ll find fresh thinking, specifically for global agents, from three perspectives:

  1. creating the best online assets
  2. boosting your networking efforts
  3. making smart advertising decisions

In addition to numerous thought-starters, you’ll  find several Action Items. Some of these recommendations require considerably more time than others. Pick and choose among them, based on your personal preferences and/or where your practice needs the most attention.

Also, don’t limit yourself to the techniques mentioned here. Marketing is a vast topic, and this issue only touches the tip of the iceberg. The only “wrong” plan is no plan at all. Given time and attention, a thriving global real estate practice is entirely within your reach!

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation