Today's advertising options make it easy for anyone to launch an online campaign. For the best results, follow these steps:
1. Establish objectives
What do you want to accomplish? Ads can support many different aspects of your international business, including these and other goals:
- Create awareness
- Promote your service
- Offer something
- Publicize an event
- Market a listing
- Reach related professionals
Well-articulated objectives generate better advertising results, so don’t skip this essential step or move past it too quickly!
2. Determine your audience
Who are your best prospects? It’s expensive and ineffective to reach “everyone” with your ads. Instead, focus on defining your “perfect client.”
- Where does my ideal customer currently live?
- Where do they travel?
- How old are they?
- What is their household income?
- What language(s) do they speak?
Further, your ideal customer may work in a particular industry or enjoy certain hobbies (like fishing or golf). Maybe they’re raising children—or they’re empty nesters. Each of these demographic details and many others can sharpen your efforts.
Online advertising platforms offer extensive targeting options that make it easy to pinpoint your best prospects and avoid spending extra money showing your ads to low-priority viewers.
U.S. advertising ampaigns must comply with Fair Housing laws. Each U.S. state also has its own rules regarding property advertisements. There are also more complicated rules for advertising outside the property's jurisdiction. Further, there may be additional international requirements for certain countries. Seek legal counsel to ensure you are in compliance.