Step 1: Refine Your Online Presence

The internet connects the globe and is frequented by prospective clients to learn more about international real estate. Will they find you? What impressions will they form?

How to Create a Strong Profile

Fine-tune your bio and online profiles for global business opportunities!

Your Name

Keep your name identical on every profile. If your name is common, avoid confusion by adding a middle initial or name. It may also be helpful to add "REALTOR®" or "CIPS" after your name.

Your Photo

For consistent branding purposes, it's best to use the same photo across all your profiles.


Make sure each profile includes your CIPS designation and any other qualifications that will help attract clients and referrals.


Showcase the regions and countries you serve, any languages spoken, and other specialized knowledge.


Consider your ideal client and the search terms they are most likely to use. Incorporate these keywords into your profiles.


Potential clients rely heavily on ratings and recommendations. Make sure your profiles include positive feedback.


Always review any profile updates to ensure there are no formatting errors—a problem that may occur when text is copied and pasted from one source to another.

Cover All the Bases

Make sure all your profiles are current, complete, and support your global business strategy, including:

  • Your website "About" page
  • Real estate sites
    • Your profile in the CIPS directory
    • Your® profile
    • Other industry sites and directories
  • Social media profiles
    • Facebook
    • Linked In
    • Twitter
    • Instagram

CIPS Cover Photos

To showcase your CIPS credentials on social media profiles, download these cover photos.

You'll find them in the NAR Global Marketing Center at Look under "CIPS Designee Resources > CIPS Logo and Images."

CIPS social media banners

Action Items

Search for Yourself

See what others see when they search for you on Google and other search engines. Click on every result. Fix any problems.

Take Inventory

Make a list of all your profiles, including links to each page. This will make it easier to update your profiles as your global business strategy evolves.

Test All "Contact" Links

Profiles do more harm than good if people can't use them to connect with you. Send yourself test messages and reply to yourself. Did you spot any problems?

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation