Marketing Properties on the World Wide Web

When a buyer begins looking for a home, they typically start their search on the Internet. Most of those buyers are exploring options in their home market, but in recent years, more and more are beginning to set their sights beyond their borders, somewhere out in the global market. If you have a property that might appeal to them, how do you help them find it?

While there’s no simple answer to that question, there are many potential avenues to explore. Advertising your listings on online portals might be beneficial, but only if a site attracts the right traffic . . . at the right price.

Across the globe, there are many different kinds of real estate sites, each aimed at different types of visitors. How do you sort them out? For starters, global agents need to understand how real estate operates in other parts of the world—particularly in any markets that are key to your business—and that includes understanding property portals beyond the ones you regularly use for your domestic business.

This issue of Global Perspectives provides a snapshot of major property portals around the world, with a special emphasis on avenues that support international listings. You’ll gain a framework for evaluating portals and learn more about current leaders.

Beyond advertising on property portals, you’ll also learn other ways to help buyers find you, and your listings, online. Most importantly, you’ll learn how the CIPS Network serves as a vital link for promoting your properties in other countries, much more effectively than advertising on any online portal.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation