Leverage Your Local Data for Global Impact

Data is a powerful tool, with infinite real estate applications. First and foremost, you can use data to evaluate properties, prices, current inventory, and local market trends. After all, whether your clients are buying or selling, their top priority is getting the best price.

However, many other types of data also play a role in shaping your practice. As a global agent, you can use data and market insights to:

  • Pinpoint global opportunities in your market. Data reveals many key facts about international connecting points,each leading to residential and/or commercial property transactions.
  • Market your services to a global audience. Once you understand where opportunities exist, it’s much easier to decide where and how to attract new business.
  • Promote your market to the world. What’s unique about your area, and how can you use those points to appeal to international buyers?
  • Help clients make property decisions. Typically, global buyers need more assistance identifying and purchasing a suitable property, compared to someone who is intimately familiar with your market.

It’s easier to tackle these objectives if you know what questions to ask and where to find the best answers. That’s what’s inside this issue: a compilation of many excellent tools for identifying global opportunities and assisting global clients. Depending on where you’relocated and what niche you’re targeting for your global practice you’ll want to drill deeper into some topics more than others.

Bottom line, buyers and sellers want to work with a real estate professional they trust—a quality that requires more than honesty and integrity. Trust also implies knowledge and competence. To earn your clients’ trust, make sure you’re relying on the most accurate and useful resources to help guide their decisions.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation