Lean on Technology

to Streamline Marketing and Prospecting

Finding and cultivating new clients can be expensive and time-consuming. New technologies, however, are changing the real estate marketing landscape, freeing up agents’ time to focus on high-priority prospects. Here are five examples.

Each company is a current or former member of NAR’s REACH® technology accelerator. If you’re attending the REALTORS® Conference & Expo in San Francisco this November, you can meet them on the trade show floor, view demos, and ask questions.

Back At You Media

Logo: Back At You Media

A social media solution.

Back at You Media is a fully automated social media solution used by nearly 130,000 agents in the U.S., Canada, and other countries. Its services include:

  • Exposure for listings – A dedicated website is immediately created for any new listings, then automatically promoted on Facebook, Twitter, and LinkedIn.
  • Lead generation landing pages – Mobile-optimized landing pages can be customized and leveraged in various ways.
  • Facebook advertising – Hyper-targeted ad campaigns that deliver a continuous stream of seller leads.
  • Local content marketing – Over 50 categories of market data, videos, and branded blogs provide local exposure that generates engagement and starts conversations.

Back at You Media is a partner in the REALTOR Benefits® Program and offers individual agent plans and enterprise plans for brokers.

To receive special pricing for NAR members1, enroll at the dedicated program site, backatyou.com/NAR.

Adwerx

Logo: Adwerx

Localized retargeting ads.

Adwerx2 allows your online ads to target and follow local prospects as they browse the web, use mobile apps, or visit Facebook. Its suite of offerings for agents and brokers include:

  • Ads for your listings – Target potential homebuyers within a specific radius of your listing or people who demonstrate behaviors indicating they are ideal prospects for your ads.
  • Ads by zip code – Break into a market by placing ads in front of people who may be thinking about buying or selling in your target markets.
  • Ads for your sphere of influence –Stay top of mind with your most important contacts with targeted digital ad campaigns.
  • Ads for recruiting – An ideal option for brokers seeking new agents.

Through NAR's REALTOR Benefits® Program, REALTORS® can receive 15% additional impressions on any new or renewed campaigns. This exclusive bonus can be stacked on top of offers you may already enjoy through your broker, association, or other Adwerx partner.

Learn more at about.adwerx.com/nar.

ActivePipe

Logo: ActivePipe

Hi-tech email marketing based on predictive analytics.

This Australian-based real estate startup has enjoyed substantial growth in Australia, New Zealand, and the U.K. With its participation in the REACH® program (2018 Class), it’s also expanding into the U.S. market.

What is ActivePipe? Calling it a simplified email marketing platform is inadequate. Yes, ActivePipe does make it easy to create beautiful and mobile-responsive email messages that can instantly incorporate blog and video content.

But it also lets agents stay front-of-mind by delivering automated customer journeys that nurture leads and build trust. Detailed reporting tools track your contacts’ interactions with content, in addition to property data. Predictive analytics identify active buyers and sellers.

By relying on ActivePipe, agents can identify high-priority contacts and know how to best engage with them. It’s like an email marketing and customer relationship management platform on steroids.

ActivePipe is primarily focused on enterprise solutions to brokerages, with long-term plans to offer individual agent options.

Learn more at activepipe.com.

Amarki

Logo: Amarki

A fully integrated and automated marketing platform.

Amarki aims to automate marketing campaigns by integrating various platforms that agents routinely use on an independent basis, such as the MLS and customer relationship management platforms.

For example, when an agent uploads a listing into the MLS, Amarki uses the data feed to immediately generate flyers, Just Listed postcards, social media posts, email campaigns, and other marketing collateral.

Agents can easily swap out photos, modify fonts, and make other customized changes within certain limitations, based on your branding parameters—details that are established when your templates are loaded into the system.

Once an agent reviews and approves the campaign, Amarki automatically executes the details, including print orders, email distribution, etc. Property marketing becomes push-button simple.

Currently, Amarki is only offering enterprise solutions to brokerages and franchises.

Learn more at amarki.com.

Evocalize

Logo: Evocalize

Facebook marketing based on artificial intelligence.

Evocalize is a verified Facebook Marketing Partner that focuses on solutions for the real estate industry, serving up Facebook and Instagram ads that meet your marketing goals, from acquiring website traffic to generating leads, driving app downloads and more.

To power your campaigns, Evocalize uses your existing home listing data, blog and other website content, home valuation reports, and customer relationship files.

Using your customer data, Evocalize finds the best audiences for your content and identifies new prospects, based on lookalike modeling. Continuous A versus B testing techniques helps the system learn what works and refine results.

Specific performance metrics ensure your ads are meeting or exceeding expectations. Artificial intelligence works in the background, optimizing your marketing spend.

It’s an excellent enterprise option for brokerages that want to leverage existing brand assets on a customized, white-label Facebook marketing platform.

Learn more at evocalize.com.


2 Individual program eligibility is subject to state and territory availability, and active NAR membership. See partner sites for details, terms, and conditions.

Advertisement

About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation