Finding Global Locally

While much of your focus may be on incoming and outgoing referrals, have you concentrated your energy on finding foreign locals in your area? Here's a compilation of ideas to help you refine your strategy. You'll likely find it's not anything you're not already doing, but that how you tweak your marketing and research activity could have major returns.

Expat organizations

Connect with organizations that serve expats in your target market, such as local chambers of commerce, expat clubs, or online expat communities. Attend their events or engage with them online to connect with potential clients.

Advertise online

Consider advertising your services online through social media, expat websites, or other online platforms. Where possible, make sure your ads are targeted to expats in your target market and highlight the unique features of your properties that may appeal to them.

Identify relocation services

Connect with relocation services that help expats transition to your target market. These services may be able to refer clients to you who are looking for real estate in your area.

Attend international conferences

Attend real estate conferences or other industry events that attract expats or professionals who work with them. These events can be a great way to network with potential clients and build relationships with other professionals in the industry.

Translate your marketing materials

If you're marketing your services to expats, make sure your marketing materials are professionally translated into their native language. This can help you better communicate your value proposition and build trust with potential clients.

Featured CIPS Benefits: CIPS Student Manuals

Student manuals appear under "CIPS Designee Resources" in the NAR Global Marketing Center. Seven options are currently offered at no charge to CIPS designees:

  • Global Real Estate – Local Markets
  • Global Real Estate – Transaction Tools
  • The Americas & International Real Estate
  • Asia Pacific & International Real Estate
  • Europe & International Real Estate
  • The Business of U.S. Real Estate
  • Africa and International Real Estate

CIPS designees can order all student manuals as PDF downloads. Simply add them to your cart and check out for zero dollars.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation