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(Updated March 2017)

Whether you own a real estate firm or are thinking of buying or selling one, it's important to know what the business is worth. The following articles and studies can provide some insight into determining the value of a real estate firm and its assets. (S. Hogan, Manager, Library & Archives)

- EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page

Appraising​ a Real Estate Office

What Makes A Real Estate Business Valuable? (Fortune Builders, Feb. 8, 2016).

What's Your Business Worth?, (REALTOR® Magazine Online).

How to Value Real Estate Companies, (eHow, Jan. 25, 2010).

What to do when it's time to determine what your brokerage is worth, (REALTOR® Magazine, June 2006).

Selling Your Book o​f Business

Building a SALABLE Book of Business (Profitable Recruiter, Mar. 21, 2016).

How Much is a Book of Business Worth? (Bay State Business Brokers, Sept. 16, 2015).

Buying and selling a book of business, (Investment Executive, 2014).

The Sell Your Business Tool Kit, (REALTOR® Magazine Online)

Selling An Operating Business & Real Estate—Who's The Broker? An Operating Business Isn't Real Estate & Shouldn't Be Sold Like It, (, n.d.).

Preparing for the Sale: It Requires More Work than most Sellers Realize, (Mergers and Acquisitions, Aug. 2011). E

Selling You​r Website

Website Valuation: How to Determine a Website’s Value (Blogtrepreneur, Sept. 15, 2015).

How To Sell A Website (Hostgator, May 21, 2015).

How to Value A Website or Internet Business in 2016 (FE International, Apr. 9, 2015).

What is Your Website Worth and How to Sell it for Maximum Value (WP Curve, Oct. 31, 2014).

Top 15 Websites to Calculate Your Website Worth (Anzaq, Jan. 2014)

Valuing Websites (Intangible Business, n.d.).

Successio​n Planning

Succession Planning: Key to Your Firm's Future (Journal of Property Management, July/Aug. 2016). E

Considering the Family Tree (Units, Feb. 2016). E

Family business: When you can't choose your partners, (Industrial Management, Sept./Oct. 2015). E

Effective Succession Planning, (Construction Accounting & Taxation, Nov./Dec. 2014). E

Strategy should span all levels of a business, (Crain’s Cleveland Business, July 7, 2014). E

Succession Planning Is Your Family Business Parachute, (Forbes, May 6, 2014).

The Do's and Don'ts of CEO Succession Planning, (Wall Street Journal Online, April 28, 2014).

Web Resources

Getting Out, (U.S. Small Business Administration). SBA provides information on planning your exit, steps to closing a business, selling your business, transferring ownership, and more.

Housing & Real Estate Business Guide, (U.S. Small Business Administration). See this SBA guide for information on working in the real estate industry, including working with HUD homes and lenders, appraisals, property management, and more.

The Institute of Business Appraisers. In valuing your business, consider working with an evaluation professional. The Institute of Business Appraisers offers a certified business appraiser (CBA) designation for those meeting the group’s education and performance criteria.

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Business Valuation and Taxes, (Adobe eReader).

Business Valuation for Dummies®, (Adobe eReader)

Career Planning and Succession Management (Adobe eReader, Kindle, READ)

Effective Succession Planning (Adobe eReader, Kindle, READ)

Exiting Your Business, Protecting Your Wealth (Adobe eReader)

Inside CEO Succession: The Essential Guide to Leadership Transition (Adobe eReader)

Journal of Property Investment & Finance, Volume 34, Issue 6 (PDF eBook)

Succession Exit Transition (Adobe eReader, Kindle, READ)

The Market Approach to Valuing Businesses, (Adobe eReader).

The Small Business valuation Book: Easy-to-use Techniques That Will Help You... Determine a Fair Price, negotiate Terms, Minimize Taxes, (Adobe eReader)

Valuing a business, 5th ed. (Adobe eReader)

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Business Value

Field Guide to Franchises vs. Independents

Field Guide to Opening a Real Estate Brokerage

Information Services Blog

Real Estate Business Letter Templates

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.