Effectively reaching your customers and prospecting clients is essential for a successful real estate career. To succeed, ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.


We've already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.

REALTOR® Logo Guidelines

Membership Marks Manual, (National Association of REALTORS®).

Downloadable Logos, (National Association of REALTORS®).

Direct Mail Basics

4 Things Needed To Use Direct Mail For Listing Leads, (Real Estate Marketing Dude, Feb. 6, 2016).

Millennials Prefer Direct Mail, (National Mortgage Professional Magazine, Dec. 22, 2015).

9 Steps to Successful Direct Mail, (REALTOR® Magazine, n.d.).

7 Tips for Awesome Direct Mail Copy That Sells, (Huffington Post, Sept. 10, 2015).

How to get a 40%+ response rate on your next direct mail campaign, (Bigger Pockets, Mar. 10, 2015).

Back to the Basics: Why Direct Mail Is Not Dead, (Huffington Post, July 26, 2013).

6 Tips for Real Estate Direct Mail Success, (Real Trends, Oct. 15, 2012).

Advertise with Mail, (U.S. Postal Service, n.d.).

Direct Mail Basics, (Florida Association of REALTORS®, n.d.).

Direct Mail Basics, (AllBusiness, n.d.).

Prospecting by Direct Mail, (REALTOR® Magazine Online, n.d.).

13 Tips for Better Direct Mail Campaigns, (REALTOR® Magazine, Mar. 2012).

Direct Mail Idea #3: Use Quality Paper, (ActiveRain, Oct. 24, 2007).

Fun and Functional Direct Mail, (Florida Association of REALTORS®, Mar. 2007).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Adobe eReader)

The Encyclopedia of Business Letters, Faxes, and E-mail (Kindle Book, Adobe PDF eBook).

Reinventing Interactive and Direct Marketing (Kindle, Overdrive, Adobe EPUB eBook, Adobe PDF eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

How to become a mega-producer real estate agent in five years, (Mason, OH, Thomson/South-Western, 2004). HF 5438 H42

52 weeks of sales success, (New York, HarperCollins, 1999). HF 5438 R59f

Word marketing: How to empower real estate advertising through the proper choice of words, (Grafton, Wisc.: Blue Rose Studio, 1997). HF 6161.R3 K15

Power real estate letters: A professional's resource for success, (Chicago, IL: Real Estate Education Company, 1994). HF 5721 P68 Rev. ed.

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.