Effectively reaching your customers and prospecting clients is essential for a successful real estate career. To succeed, ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

REALTOR® Logo Guidelines

Membership Marks Manual, (National Association of REALTORS®)

Downloadable Logos, (National Association of REALTORS®)

Direct Mail Basics

Direct Marketing Basics, (The Balance, Aug. 20, 2017)

Understanding Basic USPS Requirements for Direct Mail, (Forbes, Mar. 28, 2017)

4 Things Needed To Use Direct Mail For Listing Leads, (Real Estate Marketing Dude, Feb. 6, 2016)

Millennials Prefer Direct Mail, (National Mortgage Professional Magazine, Dec. 22, 2015)

9 Steps to Successful Direct Mail, (REALTOR® Magazine, n.d.)

Advertise with Mail, (U.S. Postal Service, n.d.)

Direct Mail Basics, (Florida Association of REALTORS®, n.d.)

Direct Mail Basics, (AllBusiness, n.d.)

Prospecting by Direct Mail, (REALTOR® Magazine Online, n.d.)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Be a direct selling superstar (Kindle, eBook)

Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (eBook)

The Encyclopedia of Business Letters, Faxes, and E-mail (Kindle, eBook)

Reinventing Interactive and Direct Marketing (Kindle, Audiobook, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Sold!: direct marketing for the real estate pro, (Sterling, VA: Capital Books, 2007) HD 1375 G28

Power real estate letters: letters, e-mails, and more to meet all business needs, (Chicago, IL: Dearborn Real Estate Education, 2006) HF 5721 P68

How to become a mega-producer real estate agent in five years, (Mason, OH, Thomson/South-Western, 2004) HF 5438 H42

52 weeks of sales success, (New York, HarperCollins, 1999) HF 5438 R59f

Word marketing: How to empower real estate advertising through the proper choice of words, (Grafton, Wisc.: Blue Rose Studio, 1997) HF 6161.R3 K15

Power real estate letters: A professional's resource for success, (Chicago, IL: Real Estate Education Company, 1994) HF 5721 P68 Rev. ed.

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


The CIPS Designation

The CIPS designation provides NAR members with the knowledge, research, network, and tools to globalize their business.